Macro-Social Marketing and Gun Violence in America

Traditionally marketing has focused on how to change individual's behavior in order to buy a product. What media strategies can increase sales, and how to associate values with products? With the advent of the social marketing fields, analysis focused on how conventional marketing tools could be used to change behavior to improve one's well being … Continue reading Macro-Social Marketing and Gun Violence in America

A One of a Kind Scholar and a Macromarketer

What is the Market? Is it a¬†physical space where people come to buy and sell goods and services? Is it an economic force that pushes businesses to compete? Or is it a social space where our mental models of society interact with strangers? Macromarketer Robert F. Lusch worked from this third perspective, analyzing the market … Continue reading A One of a Kind Scholar and a Macromarketer