[Professors Kirsten A. Passyn of Citadel Military College of South Carolina and M. J. Billups of the Baker School of Business recently published a research article in the Journal of Marketing Education which is entitled “How to Improve Written Case Analysis and Reduce Grading Time: The One-Page, Two-Case Method.” We are delighted to welcome them as contributors, and their article will be free to read for a limited time. Below, they reveal the inspirations behind this research.]
I learned and became a believer in the case method while pursuing my post-doctorate at the Wharton School, University of Pennsylvania. Case learning was a regular part of the curriculum at both the undergraduate and MBA level. It was an excellent way to engage students in business problem-solving. Later, at other schools where the case method was not a regular part of the curriculum, I found the case method overwhelming for both myself and my students. I couldn’t find a method in the literature to use cases that would work in my new position, so I determined to find a way to easily and effectively use cases. I developed the One-Page, Two Case Method over a period of years with a series of trial and error testing. The method presented in the paper not only improves student performance on cases but significantly decreases faculty workload. I’ve successfully tested the method at other schools and received feedback from colleagues, all with similar positive results.
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