In order to write up appealing and convincing qualitative research, what should you keep in mind? Authors Karsten Jonsen of IMD, Lausanne, Switzerland, Jacqueline Fendt of ESCP Europe, Paris, France, and Sébastien Point of Université de Strasbourg, France identify the five criteria to consider in their top-read article published in Organizational Research Methods entitled “Convincing Qualitative Research: What Constitutes Persuasive Writing?”
As is pointed out in the article, qualitative (exploratory) research has expanded in management science and is indeed critical to understanding organizational behavior and the behavior in organizations. Not just an activity embarked on following the research, “writing is perceived as central to qualitative research: how the story is experienced, (de)constructed, and proposed—and how it is in turn received and interpreted by the reader.” In this study, the authors examine the works of management and organizational scholars who have published their exploratory research in top journals to discover what can be learned from them. They present examples along with actionable writing heuristics and strategies towards the goal of bringing forward compelling qualitative studies to benefit the field. In the end, they “purport that qualitative research can be narrated with creativity and imagination, in line with its epistemological stance, and still be considered meaningful and academically rigorous by reviewers and scholars.”
Take a look for yourself.
Convincing Qualitative Research: What Constitutes Persuasive Writing?
Karsten Jonsen, Jacqueline Fendt, and Sébastien Point
First Published May 14, 2017
From Organizational Research Methods