‘Working with Generation Y & Generation Z’- engaging this cohort for businesses, societies and nations is no more a matter of choice

srishtiThe younger workforce, Generation Z and Generation Y, is driven by technology, as an outcome they believe in multitasking and approaching projects in different creative vantage ideas; and likes to experiment and discover new styles and solutions to problems and difficulties as they are driven by their inner need for a sense of purpose, this approach of mavericks is what is required for new businesses. Generation Z has been attracted by the companies that embrace advanced technology and that have created new styles of working internationally, as a result this generation is making a substantial move away from the old and conventional forms of jobs, as they are very entrepreneurial and they believe in engaging in multiple jobs with various career paths. As mentioned earlier, India has roughly 65 per cent of its population below the age of 25 which makes a huge population of India as generation Z category. Sixty-nine million of them reside in urban areas. These young people have a very different childhood to the one their parents experienced. Generation Z is ambitious and competitive in nature. Today, Indian companies have realized the importance of having the intrapreneurial culture and generation Z will be the next intrapreneurs for the corporates and those companies who could channelize them well will be at a competitive advantage. Focusing on the intrapreneurial culture in India organizations; this article from the Journal of Entrepreneurship and Innovation in Emerging Economies explores the challenges faced by the Indian organization while working with generation Z intrapreneurs.

Abstract

The article explicates that Indian organizations have started engaging generation Z intrapreneurs, but they face challenges while engaging them. It has been observed that leaders and managers often find generation Y and generation Z difficult to manage; one of the reasons being the difference in attitude of the younger generation as instead of traditional monetary incentives, they value passion, purpose, flexibility, transparency, collaboration, trust and autonomy. The organizations that desire to be entrepreneurial, need to learn how to engage, inspire, incentivize and motivate this younger generation intrapreneurs; as this may require organizations to re-think and make changes in the existing organizational structures.

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This entry was posted in Human Resource Management, Uncategorized by Cynthia Nalevanko, Senior Editor, SAGE Publishing. Bookmark the permalink.

About Cynthia Nalevanko, Senior Editor, SAGE Publishing

Founded in 1965, SAGE is the world’s leading independent academic and professional publisher. Known for our commitment to quality and innovation, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students across a broad range of subject areas. With over 1500 employees globally from principal offices in Los Angeles, London, New Delhi, Singapore, Washington DC, and Melburne, our publishing program includes more than 1000 journals and over 900 books, reference works and databases a year in business, humanities, social sciences, science, technology and medicine. Believing passionately that engaged scholarship lies at the heart of any healthy society and that education is intrinsically valuable, SAGE aims to be the world’s leading independent academic and professional publisher. This means playing a creative role in society by disseminating teaching and research on a global scale, the cornerstones of which are good, long-term relationships, a focus on our markets, and an ability to combine quality and innovation. Leading authors, editors and societies should feel that SAGE is their natural home: we believe in meeting the range of their needs, and in publishing the best of their work. We are a growing company, and our financial success comes from thinking creatively about our markets and actively responding to the needs of our customers.

One thought on “‘Working with Generation Y & Generation Z’- engaging this cohort for businesses, societies and nations is no more a matter of choice

  1. Pingback: https://managementink.wordpress.com/2018/01/19/working-with-generation-y-generation-z-engaging-this-cohort-for-businesses-societies-and-nations-is-no-more-a-matter-of-choice/ – Bilgi Her Şeyi Yener

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