Marketing for Tourism, Hospitality & Events

SAGE Publishing would like to highlight one of the newer textbooks that provides a foundation of basic marketing principles applied to global tourism. The book, Marketing for Tourism, Hospitality & Events, is co-authored by Simon Hudson of the University of South Carolina and Louise Hudson who is an Independent Researcher.80886_9781473926646

The book is complimented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor manual, a test bank of multiple choice questions, and author-curated video links to make the examples in each chapter come to life. Below is a featured video supplement where David Edelman explains how companies can now shape the consumer decision journey:

Click here to preview the book, as well as view other content topics and resources.

Interested in other tourism topics? Click below to view SAGE’s journals that publish the latest research in the field:

Journal of Travel Research
Journal of Hospitality & Tourism Research
Journal of Service Research
Cornell Hospitality Quarterly

This entry was posted in Hospitality Management, Hospitality Marketing, Social Marketing, Strategy, Tourism, Video by Cynthia Nalevanko, Editor, SAGE Publishing. Bookmark the permalink.

About Cynthia Nalevanko, Editor, SAGE Publishing

Founded in 1965, SAGE is the world’s leading independent academic and professional publisher. Known for our commitment to quality and innovation, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students across a broad range of subject areas. With over 1500 employees globally from principal offices in Los Angeles, London, New Delhi, Singapore, Washington DC, and Melburne, our publishing program includes more than 1000 journals and over 900 books, reference works and databases a year in business, humanities, social sciences, science, technology and medicine. Believing passionately that engaged scholarship lies at the heart of any healthy society and that education is intrinsically valuable, SAGE aims to be the world’s leading independent academic and professional publisher. This means playing a creative role in society by disseminating teaching and research on a global scale, the cornerstones of which are good, long-term relationships, a focus on our markets, and an ability to combine quality and innovation. Leading authors, editors and societies should feel that SAGE is their natural home: we believe in meeting the range of their needs, and in publishing the best of their work. We are a growing company, and our financial success comes from thinking creatively about our markets and actively responding to the needs of our customers.

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