With the growing technology advances and integration of new technology into classrooms, professors across the nation have adopted clickers as a means of participation in lectures. Of course, with new engagement strategies comes pros and cons, including how students must remember to bring the clickers, and if lost, will have to pay to replace the unit. The clickers can also prompt students to pay more attention in class, since clickers can be used to take quizzes, and in turn, keep an online record of attendance.
A recent article in the Journal of Marketing Education entitled “Using Clickers in a Large Business Class: Examining Use Behavior and Satisfaction,” analyzes the use of clickers in the classroom which yields overall positive responses in content engagement. Authors Nripendra P. Rana and Yogesh K. Dwivedi also provide data on the behavioral intentions of the students in their study. The abstract for their article is below:
As more and more institutions are integrating new technologies (e.g., audience response systems such as clickers) into their teaching and learning systems, it is becoming increasingly necessary to have a detailed understanding of the underlying mechanisms of these advanced technologies and their outcomes on student learning perceptions. We proposed a conceptual model based on the technology acceptance model to understand students’ use behavior and satisfaction with clickers. The valid response from 138 second-year business students of Digital Marketing module taught in a British university, where clickers are extensively used in the teaching and learning process, made the basis for data analysis. The results provided a strong support for the proposed model with a reasonably adequate variance (i.e., adjusted R2) of 67% on behavioral intentions and sufficiently high variance on use behavior (i.e., 86%) and user satisfaction (i.e., 89%).