[We’re pleased to welcome author David Wasieleski of Duquesne University, USA. Wasieleski recently published an article in The Journal of Applied Behavioral Science entitled, “Aesthetic Rationality in Organizations: Toward Developing a Sensitivity for Sustainability,” co-authored by Paul Shrivastava, Gunter Schumacher, and Marco Tasic. From Wasieleski:]
As a rationale for what inspired us to get interested in this topic was the realization that the environmental crisis is in part caused by the emotional disconnection between humans and nature. Art is a vehicle for emotional connection. And, using art based values and methods we can emotionally reconnect people and organizations with nature.
Art influences the sustainability of companies through architecture, aesthetics of work-spaces, design of products and services, design of work and organizational systems, graphic art in advertising, and arts-based training methods. Self-expressiveness and authenticity that are hallmarks of art can also enhance organizational productivity and employee motivation. Sustainable organizations need arts to enhance employee creativity, innovation, attract creative workers, improve worker satisfaction, design eco-friendly and innovative products and services. Arts also allows us to study those aspects of organizational sustainability which are a strength of aesthetics inquiry, such as sensory and emotional experiences often ignored in traditional management studies.
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The abstract for their article is below:
This article explains the coexistence and interaction of aesthetic experience and moral value systems of decision makers in organizations. For this purpose, we develop the concept of “aesthetic rationality,” which is described as a type of value-oriented rationality that serves to encourage sustainable behavior in organizations, and to complete the commonly held, “instrumentally rational” view of organizations. We show that organizations regularly exhibit not only an instrumental rationality but also an “aesthetic rationality,” which is manifested in their products and processes. We describe aesthetics, its underlying moral values, its evolutionary roots, and its links to virtue ethics as a basis for defining the concept of aesthetic rationality. We examine its links with human resources, organizational design, and other organizational elements. We examine these implications, identify how an aesthetic-driven ethic provides a potential for sustainable behavior in organizations, and suggest new directions for organizational research.