“Excuse me, can you spare a a few minutes? We’re conducting a survey and would greatly appreciate your responses.” You’ve most likely heard these two sentences presented to you as you’re walking briskly down a crowded street. The Internet is also a crowded street full of news, but we hope you can spare a few minutes to read about the latest research from Business and Professional Communication Quarterly.
Author Anne Witte of EDHEC Business School, France, recently published a paper in BCQ entitled “Tackling the survey: A learning-by-induction design,”where she outlines the different learning outcomes that surveys afford. Below, Witte describes her inspiration for the study:]
- What inspired you to be interested in this topic?
Our world is filled with surveys, yet surveys are often a neglected area in business training and often taught as a kind of mechanical application task which has more to do with software than with thinking. As qualitative and quantitative data are the basis for business and organizations today, I wanted to train students more in the “art” rather than the “science” of the survey.
- Were there findings that were surprising to you?
Students are often overconfident in their ability to do a survey task from A to Z. When you challenge them with an interesting question to answer through a survey, they discover on their own how difficult it really is to obtain quality data that can be used to make decisions.
- How do you see this study influencing future research and/or practice?
I love testing new teaching paradigms with advanced business students and especially using interdisciplinary thought experiments that oblige students to draw from previous knowledge and varied skills sets.
Don’t forget to sign up for email alerts on the BCQ homepage.