[We’re pleased to welcome authors Geoff Moore of Durham University, UK and Gina Grandy of the University of Regina, Saskatchewan, Canada. They recently published an article in the Journal of Management Inquiry entitled “Bringing Morality Back in: Institutional Theory and MacIntyre.” From Moore and Grandy:]
We have had an interest for many years in the work of the moral philosopher Alasdair MacIntyre and the ways in which, despite his highly critical approach to capitalism and corporate management, his work can be used to explain and explore what a virtue-based understanding of organizations means in both theory and practice. In particular, his distinctions between practices and institutions, and between two types of goods (internal and external) which are pursued by organizations has led to a series of papers exploring the implications of this approach. In this endeavour, we have been encouraged by a steady stream of articles, both theoretical and practical, which have explored this understanding of practices and organizations in such diverse settings as circuses, jazz, investment advising, banking, health and beauty retailing, and pharmaceuticals.
At the same time, we have noted the potential links with Institutional Theory and in particular its notions of logics and legitimacy and wanted to explore these links in greater depth. We were also concerned that new Institutional Theory lacks a positive account or morality and felt that this could be addressed by integrating it with MacIntyre’s work.
An empirical project involving an ecumenical study of churches in the north east of England led to some findings which we felt could be best explained by just such an integration of Institutional Theory and MacIntyre’s work. In particular, consistent throughout the empirical evidence was practitioners’ concern with the telos (overall purpose) of their organizations and the core practices of their faith, and their concern for the legitimacy of their organizations both to internal and external audiences, and hence of the moral nature of organizational life.
We argue that these findings can be generalized to any practice-based organization and conclude that ignoring or underplaying the moral dimension will give, at best, a diminished account of organizational life. Hence, we argue that Institutional Theory needs to rethink its neglect of morality and we suggest several implications for Institutional Theory as a result. We hope this might lead to further studies which follow up our lead and so to the bringing of morality back in to Institutional Theory. We also hope that a wider recognition of the moral dimension as an essential component in organizational life will impact practitioners and lead to organizations fulfilling their potential for the common good.
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