Who’s Afraid Of Responsibility? The Aftermath Of The Financial Bank Crisis

[We’re pleased to welcome Rolf Brühl, Chair of Management Control at ECSP Europe School of Business. Brühl co-authored an article with Max Kury in the International Journal of Business Commujob.gifnication entitled “Rhetorical Tactics to Influence Responsibility Judgments: Account Giving in Banks Presidents’ Letters During the Financial Market Crisis.” Notes from Brühl:]

Reading the following quote from a leading bank, “We believe we have an affirmative responsibility to play an even bigger role in helping solve the economic, social and environmental challenges of the day” (JPMorgan Chase & Co., 2012), should make us curious about its sincerity. It is hard to find a bank website and not to read sentences like this introductory quotation. We seem to live in the era of corporate social responsibility, and to take responsibility is said to be an important cornerstone of a modern, ethical corporation.

However, do corporations really take full responsibility for their actions? Content analysis of presidents’ letters in the annual financial reports shows accounts as a rhetoric device directed to influence stakeholders in their responsibility judgment. Our results indicate that bank managers in the financial market crisis primarily use accounts which do not directly address responsibility.

This may inspire future research to have a closer look on account giving in the communication of companies if different layers of the responsibility pyramid are concerned (Carroll, 1991): economic, legal, moral responsibilities.

 

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This entry was posted in Crisis Management, Economics, Finance, Financial Crisis, Uncategorized by Cynthia Nalevanko, Editor, SAGE Publishing. Bookmark the permalink.

About Cynthia Nalevanko, Editor, SAGE Publishing

Founded in 1965, SAGE is the world’s leading independent academic and professional publisher. Known for our commitment to quality and innovation, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students across a broad range of subject areas. With over 1500 employees globally from principal offices in Los Angeles, London, New Delhi, Singapore, Washington DC, and Melburne, our publishing program includes more than 1000 journals and over 900 books, reference works and databases a year in business, humanities, social sciences, science, technology and medicine. Believing passionately that engaged scholarship lies at the heart of any healthy society and that education is intrinsically valuable, SAGE aims to be the world’s leading independent academic and professional publisher. This means playing a creative role in society by disseminating teaching and research on a global scale, the cornerstones of which are good, long-term relationships, a focus on our markets, and an ability to combine quality and innovation. Leading authors, editors and societies should feel that SAGE is their natural home: we believe in meeting the range of their needs, and in publishing the best of their work. We are a growing company, and our financial success comes from thinking creatively about our markets and actively responding to the needs of our customers.

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