How to Grow the Impact of Your Paper: A Step by Step Guide to Using Kudos

[This post comes from the SAGE Connection blog. It was written by Rebecca Wray of Group Marketing Manager, SAGE Publishing. You can find the original blog post here.]

becky wrayAfter an intense period of researching, writing, re-writing, submitting, and proofing an article, authors are then able to experience the delight of seeing it published online. They can now relax, sit back and watch as the downloads and citations stack up. But wait! There are also over 2.5 million other articles publishing this year too. How will people find this paper among this increasing landscape of research output and what can be done to make the author’s article more visible?

This is where Kudos comes inkudos logo

We’ve partnered with Kudos, a service designed specifically for authors, to help them maximize the visibility of their work. SAGE has always put its authors and their content first through supporting both dissemination and accessibility, and we’re really excited by this new partnership that enables us to further achieve our aims.  I’m not a researcher, or an author of any kind (other than this, my first published blog post!), but I’ve been marketing scholarly journals for over 10 years. During this time, I’ve seen that authors can be powerful advocates for their own work, complementing and extending the discoverability, circulation and marketing services that the publisher already provides to ensure their article reaches the widest possible audience. So how can Kudos help authors grow the impact of their papers?

Getting started with Kudos

When an author’s paper is published online on SAGE Journals, they will receive an email from Kudos inviting them to register on the website and ‘claim’ their paper. Authors also have the option to go back and claim all of their past papers that have a CrossRef DOI. Another key thing to point out: Kudos is free for SAGE authors to use!

Once the author has completed the brief registration form, they will have access to their own private author dashboard. Here they will be able to see all of the articles they claim (including those from other publishers) listed out, and track their actions and results.

The 4 stages of Kudos

Kudos offers four author tools, and authors are free to mix and match from the below:

  • Explain: Add a lay summary, impact statement and personal perspective to their Kudos publications page. This will make their article stand-out to researchers within their field, as well as make it more accessible to a broader audience.
  • Enrich: Add supplementary data such as podcasts and videos to enrich their article. This helps to engage readers with their work, and provide them with more context for the research.
  • Share: Kudos generates a trackable URL for the author’s article page. Here they can sync their Twitter, Facebook, and LinkedIn accounts and post directly from Kudos using their trackable link. Kudos also provides a tool to share the link to their paper by email.
  • Measure: Authors can track clicks from their sharing link in step 3, and see the impact of their actions in the dashboard with official citations and Altmetric scores for their article.

Spare a few minutes for many downloads

Authors can spend as little or as long on Kudos as they like. Needless to say, the more time spent on the site, the more they are likely to get out of it. In a pilot program, authors using the Kudos tools saw 19% higher downloads than those in a control group. So, now over to you to get creative with your communications and get Kudos!

Looking for me information on Kudos? Read our interview with Kudos co-founders Charlie Rapple, David Sommer, Melinda Kenneway, along with Ann Lawson, Head of Business Development, on how the key features of the service can help you grow citations for your articles here.

This entry was posted in Marketing, Publishing, Writing and tagged , , , , , , by Cynthia Nalevanko, Editor, SAGE Publishing. Bookmark the permalink.

About Cynthia Nalevanko, Editor, SAGE Publishing

Founded in 1965, SAGE is the world’s leading independent academic and professional publisher. Known for our commitment to quality and innovation, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students across a broad range of subject areas. With over 1500 employees globally from principal offices in Los Angeles, London, New Delhi, Singapore, Washington DC, and Melburne, our publishing program includes more than 1000 journals and over 900 books, reference works and databases a year in business, humanities, social sciences, science, technology and medicine. Believing passionately that engaged scholarship lies at the heart of any healthy society and that education is intrinsically valuable, SAGE aims to be the world’s leading independent academic and professional publisher. This means playing a creative role in society by disseminating teaching and research on a global scale, the cornerstones of which are good, long-term relationships, a focus on our markets, and an ability to combine quality and innovation. Leading authors, editors and societies should feel that SAGE is their natural home: we believe in meeting the range of their needs, and in publishing the best of their work. We are a growing company, and our financial success comes from thinking creatively about our markets and actively responding to the needs of our customers.

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