Are Academy Awards Effective Signals of Quality Films?

87th Oscars®, Governors Ball Preview

The Academy Awards is a well-established celebration of talent and achievement in the film industry. Yesterday marked the Oscars’ 88th award ceremony, a testament to the popularity of the Academy Awards, but popularity alone does not mean that the Oscars are a reliable signal of quality. We revisit the article, “Why Some Awards Are More Effective Signals of Quality Than Others: A Study of Movie Awards” published in Journal of Management by authors Gedra Gemser, Mark A.A.M. Leenders, and Nachoem M. Wijnberg, to consider how different award shows define and award quality work. The authors discuss whether the Academy Awards, a peer-selected award, is less effective in boosting film performance than expert-selected awards. In addition, the authors compare the Academy Awards with less prestigious film awards to determine whether the Oscars are viewed as a more credible cue for consumers to select movies.

The abstract:JOM 41(3)_Covers.indd

In this article, the authors develop and empirically test a conceptual framework that predicts which types of awards
have the biggest impact on the competitive performance of the award winners. The empirical setting is an industry where awards proliferate, namely, the U.S. motion picture industry. Overall, their results suggest that awards granted by a jury composed primarily of end consumers, peers, or experts each have a different effect on consumer behavior, which can be explained in terms of differences in source credibility and award salience.

You can read “Why Some Awards Are More Effective Signals of Quality Than Others: A Study of Movie Awards” from Journal of Management free for the next two weeks by clicking here. Wan to know all about the latest research from Journal of ManagementClick here to sign up for e-alerts!

*Oscars image credited to Todd Wawrychuk (CC)
This entry was posted in Awards, Customer Satisfaction, Performance, Rewards and tagged , , , , , , , by Cynthia Nalevanko, Editor, Management INK. Bookmark the permalink.

About Cynthia Nalevanko, Editor, Management INK

Founded in 1965, SAGE is the world’s leading independent academic and professional publisher. Known for our commitment to quality and innovation, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students across a broad range of subject areas. With over 900 employees globally from principal offices in Los Angeles, London, New Delhi, Singapore, and Washington DC, our publishing programme includes more than 560 journals and over 800 books, reference works and databases a year in business, humanities, social sciences, science, technology and medicine. Believing passionately that engaged scholarship lies at the heart of any healthy society and that education is intrinsically valuable, SAGE aims to be the world’s leading independent academic and professional publisher. This means playing a creative role in society by disseminating teaching and research on a global scale, the cornerstones of which are good, long-term relationships, a focus on our markets, and an ability to combine quality and innovation. Leading authors, editors and societies should feel that SAGE is their natural home: we believe in meeting the range of their needs, and in publishing the best of their work. We are a growing company, and our financial success comes from thinking creatively about our markets and actively responding to the needs of our customers.

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