An Interview With Gareth Morgan on Metaphors in Organization Theory

Well-known for his work in organization theory, Gareth Morgan explored the use of metaphors to help examine organization problems in his 1986 book “Images of Organization.” Cliff Oswick of City University London and Davis Grant of UNSW Business School in Australia recently interviewed Dr. Morgan about his perspective on metaphors in Journal of Management Inquiry.

The abstract:

In this article, we review the metaphors presented by Morgan in Images of Organization and highlight how they JMI_72ppiRGB_powerpointsimultaneously act as “relatively static reflections” (i.e., they provide a history of organization theory) and “relatively dynamic projections” (i.e., stimulating the formulation of further organizational images). We also discuss the potential for new organizational metaphors and consider two specific metaphors (i.e., the “global brain” and “organization as media”). We also challenge the established punctuated metaphorical process (i.e., a transfer from a metaphorical source domain to an organizational target domain), propose a dynamic perspective of interchange (i.e., source domain to target domain to source domain and so on), and develop the notion of multidirectionality (i.e., two-way projections between target and source domains).

You can read “Re-Imagining Images of Organization: A Conversation With Gareth Morgan” from Journal of Management Inquiry for free by clicking here. Want to know about all the latest news, research, and interviews like this from Journal of Management Inquiry? Click here to sign up for e-alerts!

This entry was posted in Management Theory, Organizational Behavior, Organizational Studies, Scholarship and tagged , , by Cynthia Nalevanko, Editor, Management INK. Bookmark the permalink.

About Cynthia Nalevanko, Editor, Management INK

Founded in 1965, SAGE is the world’s leading independent academic and professional publisher. Known for our commitment to quality and innovation, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students across a broad range of subject areas. With over 900 employees globally from principal offices in Los Angeles, London, New Delhi, Singapore, and Washington DC, our publishing programme includes more than 560 journals and over 800 books, reference works and databases a year in business, humanities, social sciences, science, technology and medicine. Believing passionately that engaged scholarship lies at the heart of any healthy society and that education is intrinsically valuable, SAGE aims to be the world’s leading independent academic and professional publisher. This means playing a creative role in society by disseminating teaching and research on a global scale, the cornerstones of which are good, long-term relationships, a focus on our markets, and an ability to combine quality and innovation. Leading authors, editors and societies should feel that SAGE is their natural home: we believe in meeting the range of their needs, and in publishing the best of their work. We are a growing company, and our financial success comes from thinking creatively about our markets and actively responding to the needs of our customers.

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