Book Review: Paul-Brian McInerney: From Social Movement to Moral Market: How the Circuit Riders Sparked an IT Revolution and Created a Technology Market

pid_11113Paul-Brian McInerney: From Social Movement to Moral Market: How the Circuit Riders Sparked an IT Revolution and Created a Technology Market. Stanford, CA: Stanford University Press, 2014. 241 pp. $55.00, cloth.

You can read the review by Mary-Hunter McDonnell of the University of Pennsylvania, available now in the OnlineFirst section of Administrative Science Quarterly.

From the review:

McInerney presents a rich qualitative case study that follows the emergence of a market for non-profit technology consulting services. The market was spawned in 1997 by a ASQ_v60n3_Sept2015_cover.inddgrassroots movement of activists calling themselves the “Circuit Riders” who sought to contribute to the greater social good by assisting non-profits with the adoption and implementation of information technologies. This loose coalition of tech-savvy activists offered their services to the neediest non-profits and measured their value by reference to improvements in social and environmental outcomes. In less than five years, however, the movement had been transformed into a more commercialized market for non-profit technology consulting that provided its services based on clients’ ability to pay and measured its value through performance metrics like decreased costs and increased administrative efficiency. Following this fascinating trajectory, McInerney endeavors to shed light on the larger questions of how social movements contribute to the construction of new markets and whether such markets remain marked by the moral fabric of the movements from which they derive.

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This entry was posted in Book Review, Nonprofits, Performance, Teaching & Learning, Technology and tagged , , , , , by Cynthia Nalevanko, Editor, SAGE Publishing. Bookmark the permalink.

About Cynthia Nalevanko, Editor, SAGE Publishing

Founded in 1965, SAGE is the world’s leading independent academic and professional publisher. Known for our commitment to quality and innovation, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students across a broad range of subject areas. With over 1500 employees globally from principal offices in Los Angeles, London, New Delhi, Singapore, Washington DC, and Melburne, our publishing program includes more than 1000 journals and over 900 books, reference works and databases a year in business, humanities, social sciences, science, technology and medicine. Believing passionately that engaged scholarship lies at the heart of any healthy society and that education is intrinsically valuable, SAGE aims to be the world’s leading independent academic and professional publisher. This means playing a creative role in society by disseminating teaching and research on a global scale, the cornerstones of which are good, long-term relationships, a focus on our markets, and an ability to combine quality and innovation. Leading authors, editors and societies should feel that SAGE is their natural home: we believe in meeting the range of their needs, and in publishing the best of their work. We are a growing company, and our financial success comes from thinking creatively about our markets and actively responding to the needs of our customers.

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