Marcia Simmering on the Detection of Common Method Variance

[We’re pleased to welcome Marcia Simmering of Louisiana Tech University. Dr. Simmering recently published an article in Organizational Research Methods with Christie M. Fuller, Hettie A. Richardson, Yasemin Ocal, and Guclu M. Atinc entitled “Marker Variable Choice, Reporting, and Interpretation in the Detection of Common Method Variance: A Review and Demonstration.”]

  • What inspired you to be interested in this topic?

07ORM13_Covers.inddAfter the publication of my earlier piece on common method variance (Richardson, Simmering, Sturman, 2009 in ORM), where we found that marker variables could be potentially useful in detecting method variance, I kept getting questions from other researchers about what marker variables they should use in their own studies. I didn’t always have an answer, because the appropriateness of a marker variable depends on the study variables. So, I worked with a team of co-authors from different business disciplines on the current paper to find good marker variables in a variety of studies. As we all read articles using marker variables, we found so much variation in how they were used, and we learned that many had not been chosen or implemented properly. So, my coauthors and I decided to give an overview of how these techniques have been used (and misused). We took it a step further and tried to find out what these marker variables are really measuring and whether they’re measuring something different from presumed causes of common method variance (CMV), like social desirability and affectivity.

  • Were there findings that were surprising to you?

Yes! I would say that most of what we found in both studies surprised us. In Study 1 (the review of marker variable use), I didn’t expect so many authors to choose marker variables that really couldn’t properly capture CMV. And, I was surprised at how little journal space was given to tests of CMV. In Study 2, we didn’t know what we would find about what marker variables might detect in comparison to presumed causes of CMV, but we were still surprised to find that one added measure (either marker or presumed cause) is likely not enough to reasonably detect CMV and that multiple marker and CMV-cause variables in one study give much more information.

  • How do you see this study influencing future research and/or practice?

We hope that other researchers can find this article helpful in choosing appropriate marker variables and analyzing them in a way that can reasonably detect CMV. This is easier said than done, because a good marker variable is often chosen before data collection, and perhaps this article can influence more authors to do that. But, we hope, too, that reviewers gain some knowledge about how these techniques can be used to detect CMV. And, our ultimate goal is that this work can get us a little bit closer to understanding the large, complex, and still ambiguous phenomenon of CMV in social science research.

You can read “Marker Variable Choice, Reporting, and Interpretation in the Detection of Common Method Variance: A Review and Demonstration” from Organizational Research Methods for free for the next two weeks by clicking here. Want to know about all the latest research like this from Organizational Research Methods? Click here to sign up for e-alerts!


marcia_dickersonMarcia J. Simmering is the Francis R. Mangham Endowed professor of Management and assistant dean of Undergraduate Programs in the College of Business at Louisiana Tech University. Her current research focuses on the methods topics of common method variance and control variables. Additionally, she has published research on feedback, compensation, and training.

Christie M. Fuller is Thomas O’Kelly-Mitchener associate professor of Computer Information Systems at Louisiana Tech University. Her research in deception and decision support systems has been published in Decision Support Systems, Expert Systems with Applications, IEEE Transactions on Professional Communication, along with other journals and conference proceedings.

Richardson-Hettie for profileHettie A. Richardson is an associate professor and Chair of the Department of Management, Entrepreneurship, and Leadership in the Neeley School of Business at Texas Christian University. Her methodological research interests focus on common method variance and other measurement-related issues. She also studies employee involvement, empowerment, and strategic human resource management.

Yasemin Ocal is an assistant professor of Marketing at Texas A&M University-Commerce. Her research focuses on response rate and response bias in marketing research and has appeared in journals such as Journal of Leadership and Organizational Studies and numerous international conferences, including organization of a survey response rate issues session in World Marketing Congress of the Academy of Marketing Science.

atnicGuclu M. Atinc is an assistant professor of Management at Texas A&M University-Commerce. His current research addresses board composition, top management teams and ownership structures of young entrepreneurial firms, and research methods. Dr. Atinc’s research has appeared in journals such as Organizational Research Methods, Journal of Managerial Issues, and Journal of Leadership and Organizational Studies.

This entry was posted in Measurement, Organizational Research, Qualitative Research, Research Methods and tagged , , , by Cynthia Nalevanko, Editor, Management INK. Bookmark the permalink.

About Cynthia Nalevanko, Editor, Management INK

Founded in 1965, SAGE is the world’s leading independent academic and professional publisher. Known for our commitment to quality and innovation, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students across a broad range of subject areas. With over 900 employees globally from principal offices in Los Angeles, London, New Delhi, Singapore, and Washington DC, our publishing programme includes more than 560 journals and over 800 books, reference works and databases a year in business, humanities, social sciences, science, technology and medicine. Believing passionately that engaged scholarship lies at the heart of any healthy society and that education is intrinsically valuable, SAGE aims to be the world’s leading independent academic and professional publisher. This means playing a creative role in society by disseminating teaching and research on a global scale, the cornerstones of which are good, long-term relationships, a focus on our markets, and an ability to combine quality and innovation. Leading authors, editors and societies should feel that SAGE is their natural home: we believe in meeting the range of their needs, and in publishing the best of their work. We are a growing company, and our financial success comes from thinking creatively about our markets and actively responding to the needs of our customers.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s