Top Five: Social Marketing

CaptureThe 4th World Social Marketing Conference takes place in Sydney, Australia starting this Sunday.

According to the conference website, the mission of the World Social Marketing Conference is to act as a vehicle to help build a global movement dedicated to capturing, spreading and nurturing good practice in Social Marketing, as well as increase the efficiency and effectiveness of Social Marketing practice at both operational and strategic levels. Keynote speakers include Ashfaq Rahman of the Social Marketing Company, author Joel Bakan, Roberto Venturini of the State Government of Victoria’s Department of Health and Human Services, and Adrian Bauman of University of Sydney.

To celebrate the World Social Marketing Conference, we’re pleased to bring you the current top five most-read articles from Social Marketing Quarterly. These articles are available to read for free through the month of April.

“Using the Extended Parallel Process Model to Understand Texting While Driving and Guide Communication Campaigns Against It” by Magdalena Cismaru from March 2014

home_cover“Social Marketing: A Systematic Review of Research 1998–2012” by V. Dao Truong from March 2014

“What Can Social Marketers Learn From the Accomplishments of Behavioral Economics?” by Lynne Doner Lotenberg published in OnlineFirst on February 26, 2015

“Smokey the Bear Should Come to the Beach: Using Mascot to Promote Marine Conservation” by Daniel Hayden and Benjamin Dills from March 2015

“Social Marketing and If You Can’t Fix It, Feature It! by Moshe Engelberg, Teresa Sanchez, and Jessa Engelberg from March 2015

You can have all the latest research from Social Marketing Quarterly sent directly to your inbox. Click here to sign up for e-alerts! Social Marketing Quarterly is now on Twitter! Follow them at @SMQJournal.

This entry was posted in Annual Meetings, Crisis Management, Environmental and Social Issues, Motivation, Psychology, Scholarship, Social Impact, Social Issues, Social Marketing, Top Five and tagged , , , by Cynthia Nalevanko, Editor, Management INK. Bookmark the permalink.

About Cynthia Nalevanko, Editor, Management INK

Founded in 1965, SAGE is the world’s leading independent academic and professional publisher. Known for our commitment to quality and innovation, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students across a broad range of subject areas. With over 900 employees globally from principal offices in Los Angeles, London, New Delhi, Singapore, and Washington DC, our publishing programme includes more than 560 journals and over 800 books, reference works and databases a year in business, humanities, social sciences, science, technology and medicine. Believing passionately that engaged scholarship lies at the heart of any healthy society and that education is intrinsically valuable, SAGE aims to be the world’s leading independent academic and professional publisher. This means playing a creative role in society by disseminating teaching and research on a global scale, the cornerstones of which are good, long-term relationships, a focus on our markets, and an ability to combine quality and innovation. Leading authors, editors and societies should feel that SAGE is their natural home: we believe in meeting the range of their needs, and in publishing the best of their work. We are a growing company, and our financial success comes from thinking creatively about our markets and actively responding to the needs of our customers.

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