Top Five: Marketing Education

logo35This morning saw the start of the Marketing Educators Association 2015 Conference in Las Vegas, Nevada!

MEA is the premier international organization devoted to advancing the practice and scholarship of marketing education. The organization’s mission is to provide worldwide leadership in promoting the development and sharing of scholarship that enhances marketing education and advances marketing knowledge and practice.

In honor of this annual conference, we are pleased to bring you the top five most read articles from Journal of Marketing Education.

“Social Learning Theory: A Multicultural Study of Influences on Ethical Behavior” by Richard C. Hanna, Victoria L. Crittenden, and William F. Crittenden from April 2013.

JME(D)_72ppiRGB_powerpoint“Self-Directed Learning: A Tool for Lifelong Learning” by Stefanie L. Boyer, Diane R. Edmondson, Andrew B. Artis, and David Fleming from April 2014.

“The Future of Marketing Education: A Practitioner’s Perspective” by David Finch, John Nadeau, and Norm O’Reilly from April 2013

“Together We Innovate: Cross-Cultural Teamwork Through Virtual Platforms” by Rikke Duus and Muditha Cooray from December 2014.

“Assessing Teamwork Skills for Assurance of Learning Using CATME Team Tools” by Misty L. Loughry, Matthew W. Ohland, and David J. Woehr from April 2014.

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This entry was posted in Annual Meetings, Education, Marketing, Pedagogy, Teaching & Learning, Top Five and tagged , , , , by Cynthia Nalevanko, Editor, Management INK. Bookmark the permalink.

About Cynthia Nalevanko, Editor, Management INK

Founded in 1965, SAGE is the world’s leading independent academic and professional publisher. Known for our commitment to quality and innovation, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students across a broad range of subject areas. With over 900 employees globally from principal offices in Los Angeles, London, New Delhi, Singapore, and Washington DC, our publishing programme includes more than 560 journals and over 800 books, reference works and databases a year in business, humanities, social sciences, science, technology and medicine. Believing passionately that engaged scholarship lies at the heart of any healthy society and that education is intrinsically valuable, SAGE aims to be the world’s leading independent academic and professional publisher. This means playing a creative role in society by disseminating teaching and research on a global scale, the cornerstones of which are good, long-term relationships, a focus on our markets, and an ability to combine quality and innovation. Leading authors, editors and societies should feel that SAGE is their natural home: we believe in meeting the range of their needs, and in publishing the best of their work. We are a growing company, and our financial success comes from thinking creatively about our markets and actively responding to the needs of our customers.

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