We’re pleased to congratulate Kathryn A. LaTour of Cornell University and Lewis P. Carbone of Experience Engineering, winners of Cornell Hospitality Quarterly‘s 2014 Best Article Award for their article “Sticktion: Assessing Memory for the Customer Experience.” The pair discussed their study on assessing memory for the customer experience in the latest podcast from Cornell Hospitality Quarterly.
You can click here to download the podcast. You can also read the article for free by clicking here.
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Kathryn A. LaTour, Ph.D., is an associate professor of services marketing at the School of Hotel Administration, Cornell University (firstname.lastname@example.org). She is a consumer psychologist focusing on how consumers remember and learn from their consumption experiences. Her current research involves understanding how expertise is developed within the context of wine.
Lewis P. Carbone (“Lou”) is a chief experience officer at Experience Engineering, a consulting company based in Minneapolis, Minnesota, that works with many Fortune 500 companies on the design of their experience offerings (http://www.expeng.com) (email@example.com) He earned a bachelor’s degree in political science from Thiel College, Greenville, PA.