Book Review: Persuasion: History, theory, practice

9781603849982.jpg.400x0_q20Pullman, G. Persuasion: History, theory, practice. Indianapolis, IN: Hackett. 2013. 404 pp., plus index. $26.60, paperback.

Read the review by Rachel Cochran of the University of Alabama in Huntsville from the OnlineFirst section of International Journal of Business Communication.

From the review:

George Pullman achieves an outstanding feat. He provides a manual that BPCQ/IJBC3.inddaddresses the inner workings of human communication—from its history to its developmental theory and then finally to its oratorical and written practice. Meanwhile, he cleverly conceals the very rhetorical skills and tricks he exposes within the text. Pullman leaves no stone unturned; and if he does, he gives himself an out, playfully and artfully placing the burden of catching his possible mistakes with the reader.

He synthesizes theory, advice, and technique into a dense yet manageable format. This work is not only educational and intellectually compelling but also comical at times. Pullman provides his readers with points to ponder, words and peripheral history to pursue. In the “Note to Students” section, he writes, “This book is a command prompt. I’m not going to teach you anything. I’m going to challenge you to learn for yourself.”

Click here to read the rest of the review from International Journal of Business Communication. Want to have all the latest research and reviews from International Journal of Business Communication sent directly to your inbox? Click here to sign up for e-alerts!

This entry was posted in Communication, Cultural Research, Engagement, Institutional Theory, Media, Scholarship, Teaching & Learning and tagged , , , , by Cynthia Nalevanko, Senior Editor, SAGE Publishing. Bookmark the permalink.

About Cynthia Nalevanko, Senior Editor, SAGE Publishing

Founded in 1965, SAGE is the world’s leading independent academic and professional publisher. Known for our commitment to quality and innovation, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students across a broad range of subject areas. With over 1500 employees globally from principal offices in Los Angeles, London, New Delhi, Singapore, Washington DC, and Melburne, our publishing program includes more than 1000 journals and over 900 books, reference works and databases a year in business, humanities, social sciences, science, technology and medicine. Believing passionately that engaged scholarship lies at the heart of any healthy society and that education is intrinsically valuable, SAGE aims to be the world’s leading independent academic and professional publisher. This means playing a creative role in society by disseminating teaching and research on a global scale, the cornerstones of which are good, long-term relationships, a focus on our markets, and an ability to combine quality and innovation. Leading authors, editors and societies should feel that SAGE is their natural home: we believe in meeting the range of their needs, and in publishing the best of their work. We are a growing company, and our financial success comes from thinking creatively about our markets and actively responding to the needs of our customers.

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