How do cognitive competitor networks differ among public media organizations? How can top leaders construct and transmit strategic vision communications to improve organizational performance? Is deception ever an appropriate strategic communication choice? These questions and more are explored in International Journal of Business Communication‘s Special Issue on Strategic Communication!
Gail Fann Thomas of the Naval Postgraduate School in Monterey and Kimberlie J. Stephens of the University of Southern California, collaborated on the introduction to the Special Issue.
Strategic communication is an emerging area of study in the communication and management social sciences. Recent academic conversations around this topic have appeared in publications such as the International Journal of Strategic Communication, which was established in 2007, and The Routledge Handbook of Strategic Communication, which will be published this year. Likewise, the discursive turn in the management literature has also begun to focus on organizational strategy (Balogun, Jacobs, Jarzabkowski, Mantere, & Vaara, 2014).
As conceptualized in this special issue, strategic communication sits at the intersection of management strategy and communication, and it is our belief that this intersection is relatively undeveloped in the academic literature. To date, the management strategy literature persistently points to the significance of communication but has only begun to theorize it (see, e.g., the special issue in Journal of Management Studies, “Strategy as Discourse: Its Significance, Challenges, and Future Directions,” 2014). Likewise, the communication literature infrequently incorporates theory from the strategy literature (see, e.g., The Sage Handbook of Organizational Communication: Advances in Theory, Research, and Methods, 2014)
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