Do You Have Research on Macro-Social Marketing?

browsing-in-pink-453218-mJournal of Macromarketing is now accepting research for the Special Issue on Macro-Social Marketing! This Special Issue will be guest edited by Ann-Marie Kennedy and Andrew Parsons, both of Auckland University of Technology, New Zealand.

Macro-Social Marketing goes beyond single campaigns for individual behavior change. This is a relatively new area in the literature and many areas of development are possible. Manuscripts could examine the use of macro-social marketing for systemic change, government sponsored social marketing and the ethical ramifications of social marketing. How social marketing relates to sustainability, development, quality of life and history could also be considered.

Empirical, conceptual and theoretical contributions are invited on (but not limited to) the following topics:

  • Macro-social marketing campaigns and their outcomes
  • JMMK_new C1 template.inddGovernment sponsored social marketing
  • Ethical implications of macro-social marketing and social marketing in general
  • Macro-social marketing’s effect on quality of life
  • Historical analyses of long term social marketing campaigns
  • Cross-country influences of social marketing campaigns
  • How social marketing relates to sustainability
  • The place of social media and virtual worlds in macro-social marketing
  • Effects of macro-social marketing in developing countries
  • Social entrepreneurship/social enterprise and macro-social marketing
  • Public policy implications of macro-social marketing

This Special Issue is tentatively scheduled for September 2017, but completed manuscripts must by received no later than February 28, 2016!

For more information, including where to submit and contact information, click here! Want to know about all the latest news like this from Journal of Macromarketing? Click here to sign up for e-alerts!

This entry was posted in Call for Papers, Change, Communication, Crisis Management, Environmental and Social Issues, Macromarketing, Peer Review, Publishing, Research and Publishing, Scholarship, Social Issues, Social Marketing, Strategy and tagged , , by Cynthia Nalevanko, Editor, Management INK. Bookmark the permalink.

About Cynthia Nalevanko, Editor, Management INK

Founded in 1965, SAGE is the world’s leading independent academic and professional publisher. Known for our commitment to quality and innovation, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students across a broad range of subject areas. With over 900 employees globally from principal offices in Los Angeles, London, New Delhi, Singapore, and Washington DC, our publishing programme includes more than 560 journals and over 800 books, reference works and databases a year in business, humanities, social sciences, science, technology and medicine. Believing passionately that engaged scholarship lies at the heart of any healthy society and that education is intrinsically valuable, SAGE aims to be the world’s leading independent academic and professional publisher. This means playing a creative role in society by disseminating teaching and research on a global scale, the cornerstones of which are good, long-term relationships, a focus on our markets, and an ability to combine quality and innovation. Leading authors, editors and societies should feel that SAGE is their natural home: we believe in meeting the range of their needs, and in publishing the best of their work. We are a growing company, and our financial success comes from thinking creatively about our markets and actively responding to the needs of our customers.

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