Book Review: Oh myyy! There goes the Internet: Life, the Internet, and everything

16275207George Takei has made quite a splash in the world of social media in the last few years.The former Star Trek actor currently has 1.42 million followers on Twitter and nearly 8 million Facebook likes. In 2013, Takei released a book detailing his rise in internet stardom entitled “Oh myyy! There goes the Internet: Life, the Internet, and everything.” Stephanie Kelly of North Carolina A&T State University recently published a review of this book in Business and Professional Communication Quarterly.

Takei, G. (2013). Oh myyy! There goes the Internet: Life, the Internet, and everything. New York,NY: Limited Liability Company. 244 pp.

From the review:

In 1966, actor George Takei was propelled to fame for his role as Hikaru Sulu, helmsman of the USS Enterprise, on the television series Star Trek. Today, Takei is more famous than ever for his BPCQ.inddpresence in a different medium. He manages one of the most popular Facebook pages in the world with over six million followers. In 2013, Takei published a book chronicling his experience with social media titled Oh Myyy! There Goes the Internet: Life, the Internet, and Everything. The book explains his rise to online fame through first Twitter and then Facebook in a volume full of humor, life lessons, and practical Internet marketing advice. The practical advice and honest discussion of the dark side of social media make the book a surprisingly useful text for business students.

The need to train business students in the appropriate use of social media is well documented (e.g., Kelly, Christen, & Snyder, 2013; McEachern, 2011; Meredith, 2012; Sacks & Graves, 2012). Though today’s college students excel as users of social media for personal purposes, they often do not receive training in professional uses of social media. Although it is not an academic text, Oh Myyy! There Goes the Internet provides an excellent overview of how social media should and should not be used in professional settings.

You can read the rest of the review for free by clicking here. Like what you read? You can get notified of all the latest reviews and research from Business and Professional Communication Quarterly by clicking here to sign up for e-alerts!

This entry was posted in Book Review, Media, Social Media, Teaching & Learning and tagged , , , , by Cynthia Nalevanko, Senior Editor, SAGE Publishing. Bookmark the permalink.

About Cynthia Nalevanko, Senior Editor, SAGE Publishing

Founded in 1965, SAGE is the world’s leading independent academic and professional publisher. Known for our commitment to quality and innovation, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students across a broad range of subject areas. With over 1500 employees globally from principal offices in Los Angeles, London, New Delhi, Singapore, Washington DC, and Melburne, our publishing program includes more than 1000 journals and over 900 books, reference works and databases a year in business, humanities, social sciences, science, technology and medicine. Believing passionately that engaged scholarship lies at the heart of any healthy society and that education is intrinsically valuable, SAGE aims to be the world’s leading independent academic and professional publisher. This means playing a creative role in society by disseminating teaching and research on a global scale, the cornerstones of which are good, long-term relationships, a focus on our markets, and an ability to combine quality and innovation. Leading authors, editors and societies should feel that SAGE is their natural home: we believe in meeting the range of their needs, and in publishing the best of their work. We are a growing company, and our financial success comes from thinking creatively about our markets and actively responding to the needs of our customers.

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