Designing a Course to Teach Social Media Communication

businessman-in-the-office-1-1287061-mMcKinsey Global Institute analyzed 4,200 companies in 2012 and found that by adopting social technologies internally, communication and collaboration could be improved thus increasing the productivity of interaction workers by 20 to 25 percent. As a result, business schools are beginning to offer courses on the use of social media outside of marketing. But how can the use of social media for internal communication in an organization be effectively taught to business students? Amy Young and Mary D. Hinesly discuss in their article “Social Media Use to Enhance Internal Communication: Course Design for Business Students” from Business and Professional Communication Quarterly.

Organizations are increasingly using social media to improve their internal communication. When BPCQ.inddsuccessfully implemented, such initiatives can have a dramatic impact on internal efficiency, team collaboration, innovation, organizational alignment, and cultural transformation. This article describes a course offered by the Ross School of Business, University of Michigan, on the use of social media for internal business communication that can be modified for Bachelor of Business Administration or Master of Business Administration students. The authors describe the pedagogy behind the course design, provide a course description, and discuss social media/communication consulting projects conducted in the class.

Click here to read “Social Media Use to Enhance Internal Communication: Course Design for Business Students” from Business and Professional Communication Quarterly. Want to know about all the latest news and research from Business and Professional Communication Quarterly? Click here to sign up for e-alerts!

This entry was posted in Communication, Education, Firm Performance, High performance work systems, Media, Pedagogy, Social Media, Teaching & Learning, Technology and tagged , , by Cynthia Nalevanko, Editor, Management INK. Bookmark the permalink.

About Cynthia Nalevanko, Editor, Management INK

Founded in 1965, SAGE is the world’s leading independent academic and professional publisher. Known for our commitment to quality and innovation, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students across a broad range of subject areas. With over 900 employees globally from principal offices in Los Angeles, London, New Delhi, Singapore, and Washington DC, our publishing programme includes more than 560 journals and over 800 books, reference works and databases a year in business, humanities, social sciences, science, technology and medicine. Believing passionately that engaged scholarship lies at the heart of any healthy society and that education is intrinsically valuable, SAGE aims to be the world’s leading independent academic and professional publisher. This means playing a creative role in society by disseminating teaching and research on a global scale, the cornerstones of which are good, long-term relationships, a focus on our markets, and an ability to combine quality and innovation. Leading authors, editors and societies should feel that SAGE is their natural home: we believe in meeting the range of their needs, and in publishing the best of their work. We are a growing company, and our financial success comes from thinking creatively about our markets and actively responding to the needs of our customers.

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