Seigyoung’s research interests are in the areas of knowledge sharing/transfer in sales teams, frontline service employee extra role behavior, salesperson customer orientation diversity, sales team learning and conflict, service climate, service innovation, and service leadership.
His work has been published in journals such as Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Consumer Psychology, Sloan Management Review, International Journal of Research in Marketing, Marketing Letters, Journal of Personal Selling & Sales Management, Industrial Marketing Management, and Journal of Business Research, among others. Seigyoung has worked as a marketing scientist before entering academia where he has taught in Australia, Canada, and Korea, before joining Thunderbird.
He is currently the Associate Editor at Journal of International Marketing and European Journal of Marketing. He is also on the editorial boards of several journals including Journal of Service Research, International Journal of Advertising, Journal of Business Research, among others.
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