Journal of Service Research is a leading service research journal, offering an international and multidisciplinary perspective on the best management practices in various fields including service marketing and operations, service information systems, customer satisfaction and service quality, global issues in service and more. Right now you’re invited to read a sneak peek of the August issue of Journal of Service Research for free! These seven articles are available for you to peruse at your pleasure and can be accessed by clicking here!
- Consumer Processing of Interior Service Environments: The Interplay Among Visual Complexity, Processing Fluency, and Attractiveness by Ulrich R. Orth and Jochen Wirtz
- Analyzing Customer Experience Feedback Using Text Mining: A Linguistics-Based Approach by Francisco Villarroel Ordenes, Babis Theodoulidis, Jamie Burton, Thorsten Gruber, and Mohamed Zaki
- Internal Branding: Social Identity and Social Exchange Perspectives on Turning Employees into Brand Champions by Birgit Löhndorf, and Adamantios Diamantopoulos
- The Role of Consumer Confidence in Creating Customer Loyalty by Yi-Chun Ou, Lisette de Vries, Thorsten Wiesel, and Peter C. Verhoef
Don’t miss out on this chance to get an early look at the August issue of Journal of Service Research! Click here to view all seven articles! Click here to sign up for e-alerts and be among the first to know all the latest from Journal of Service Research!