How Do Students Choose Colleges?

reloj-1095757-mIt’s finally spring time! According to the College Board, most high school students take the SAT for the first time in the spring of their junior year. But how does a student choose which institutions to send their scores to? An article from the Journal of Sports Economics entitled “Understanding College Application Decisions: Why College Sports Success Matters”  found that the success of a college’s sports team may be a driving influence.

The abstract:

Using a unique, national data set that indicates where students choose to send their SAT scores, the authors findJSE__.indd that college sports success has a large impact on student application decisions. For example, a school that has a stellar year in basketball or football on average receives up to 10% more SAT scores. Certain demographic groups (males, Blacks, out-of-state students, and students who played sports in high school) are more likely to be influenced by sports success than their counterparts. The authors explore the reasons why students might be influenced by these sporting events and present evidence that attention/accessibility helps explain these findings.
This entry was posted in Competition, Cultural Research, Decision making, Education, Engagement, Generational Differences, Marketing, Measurement, Media, Motivation, Promotion, Psychology, Relationships, Scholarship, Social Marketing, Sports Economics, Strategy and tagged , , , by Cynthia Nalevanko, Editor, SAGE Publishing. Bookmark the permalink.

About Cynthia Nalevanko, Editor, SAGE Publishing

Founded in 1965, SAGE is the world’s leading independent academic and professional publisher. Known for our commitment to quality and innovation, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students across a broad range of subject areas. With over 1500 employees globally from principal offices in Los Angeles, London, New Delhi, Singapore, Washington DC, and Melburne, our publishing program includes more than 1000 journals and over 900 books, reference works and databases a year in business, humanities, social sciences, science, technology and medicine. Believing passionately that engaged scholarship lies at the heart of any healthy society and that education is intrinsically valuable, SAGE aims to be the world’s leading independent academic and professional publisher. This means playing a creative role in society by disseminating teaching and research on a global scale, the cornerstones of which are good, long-term relationships, a focus on our markets, and an ability to combine quality and innovation. Leading authors, editors and societies should feel that SAGE is their natural home: we believe in meeting the range of their needs, and in publishing the best of their work. We are a growing company, and our financial success comes from thinking creatively about our markets and actively responding to the needs of our customers.

One thought on “How Do Students Choose Colleges?

  1. Pingback: How Do Students Choose Colleges? | SAGE Connection – Insight

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