Working on Your Rhetoric Skills? Use Steve Jobs as a Model

(cc by-nc segagman)

(cc by segagman)

No one will debate that Steve Jobs was a charismatic leader. Arguments have been made that his use of rhetoric is what led Apple, Inc. to such success. But just what was it exactly that made his rhetoric so successful? Loizos Heracleous and Laura Alexa Klaering explore this question in their article “Charismatic Leadership and Rhetorical Competence: An Analysis of Steve Job’s Rhetoric” from Group and Organization Management.

The abstract:

One of the primary ways leaders influence others is through their rhetoric. Despite the clear link between charismatic leadership and rhetorical competence, empirical studies of this link in the management field remain sparse. We thus do not have a clear sense of the nature of the rhetoric of charismatic leaders and whether or how they alter their rhetoric in different situations. We conduct an06GOM10_Covers.indd in-depth case study of the rhetoric of the late Steve Jobs, an acknowledged charismatic leader, to expand our understanding of the fundamental link between charismatic leadership and rhetorical competence. We found not only an integration of customization to different audiences and situations but also continuity in central themes in different rhetorical contexts, which may be a key attribute of the competence of charismatic leaders. We also find that customized rhetorical strategies are influenced by the leader’s perceived ethos (credibility) in the respective situations, which in turn influences the extent of logos (appeal to logic) and pathos (appeal to emotions) employed.
This entry was posted in Careers, Communication, Creativity and Innovation, Emotion, Engagement, Identity, Innovation, Leadership, Marketing, Media, Performance, Power, Promotion, Psychology, Social Impact, Strategy, Talent and tagged , , , by Cynthia Nalevanko, Senior Editor, SAGE Publishing. Bookmark the permalink.

About Cynthia Nalevanko, Senior Editor, SAGE Publishing

Founded in 1965, SAGE is the world’s leading independent academic and professional publisher. Known for our commitment to quality and innovation, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students across a broad range of subject areas. With over 1500 employees globally from principal offices in Los Angeles, London, New Delhi, Singapore, Washington DC, and Melburne, our publishing program includes more than 1000 journals and over 900 books, reference works and databases a year in business, humanities, social sciences, science, technology and medicine. Believing passionately that engaged scholarship lies at the heart of any healthy society and that education is intrinsically valuable, SAGE aims to be the world’s leading independent academic and professional publisher. This means playing a creative role in society by disseminating teaching and research on a global scale, the cornerstones of which are good, long-term relationships, a focus on our markets, and an ability to combine quality and innovation. Leading authors, editors and societies should feel that SAGE is their natural home: we believe in meeting the range of their needs, and in publishing the best of their work. We are a growing company, and our financial success comes from thinking creatively about our markets and actively responding to the needs of our customers.

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