Help Readers Find Your Article

The importance of search enginesgooglelogo

Google and Google Scholar are the principal ways in which people will find your article online today. Between them they account for 60% of referral traffic to SAGE Journals Online. The search engine is now the first port of call for researchers and it is of paramount importance your article can be found easily in search engine results.

By taking some simple steps to optimize your article for search engines it will help your work to be discovered, then read, used and cited in others’ work. This helps with support the Impact Factor of the journal (if applicable) your article is published in and will further raise the visibility of your article.

SAGE already undertakes many measures to ensure SAGE journals are indexed in the all the major search engines. There are over 100 factors that a search engine will look at before deciding how to rank your article in their search results, but the starting point is the content that you write.

What do search engines look at?

Today’s search engines use secret complex mathematical algorithms that change every month to keep their search results as accurate as possible. They take into account over 100 different factors and do not disclose the weighting or importance of each. Below are just a few of the elements considered today by search engines:

  • the volume of incoming links from related websites       
  • time within website
  • page titles                                                             
  • quality of content                                              
  • relevance                                                              
  • page descriptions                                              
  • quantity of content                                          
  • technical precision of source code             
  • functional vs broken hyperlinks                  
  • volume and consistency of searches
  • page views
  • revisits
  • click-throughs
  • technical user-features
  • uniqueness
  • keywords
  • spelling 

   So what can you do to help? Click here to read more!

 

This entry was posted in Publishing and tagged by Cynthia Nalevanko, Editor, Management INK. Bookmark the permalink.

About Cynthia Nalevanko, Editor, Management INK

Founded in 1965, SAGE is the world’s leading independent academic and professional publisher. Known for our commitment to quality and innovation, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students across a broad range of subject areas. With over 900 employees globally from principal offices in Los Angeles, London, New Delhi, Singapore, and Washington DC, our publishing programme includes more than 560 journals and over 800 books, reference works and databases a year in business, humanities, social sciences, science, technology and medicine. Believing passionately that engaged scholarship lies at the heart of any healthy society and that education is intrinsically valuable, SAGE aims to be the world’s leading independent academic and professional publisher. This means playing a creative role in society by disseminating teaching and research on a global scale, the cornerstones of which are good, long-term relationships, a focus on our markets, and an ability to combine quality and innovation. Leading authors, editors and societies should feel that SAGE is their natural home: we believe in meeting the range of their needs, and in publishing the best of their work. We are a growing company, and our financial success comes from thinking creatively about our markets and actively responding to the needs of our customers.

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