The Power of Meaningful Work

Organizations engage in corporate social responsibility (CSR) efforts for a variety of reasons, not least of which is the desire to attract investors, customers, and prospective employees. But a new study in Cornell Hospitality Quarterly shows that CSR efforts in the hospitality industry also benefit another key group of stakeholders—current employees:

pullquoteFrom the viewpoint of hospitality industry practice, the most important implication of our findings is that when hospitality organizations engage in CSR activities and make their employees aware of these activities, they can reap substantial benefits in terms of improved job attitudes and greater engagement in discretionary work behaviors. This is an important finding because research suggests that engagement in CSR may be driven by the objective of projecting a better image to financial investors, potential customers, or potential employees, or may simply reflect a trend to follow the latest management fashion, rather than being explicitly focused on promoting outcomes at the level of the organization’s employees. When engagement in CSR is not motivated by an explicit concern for the attitudes and performance of current employees, it is more likely that organizations miss out on multiple opportunities of making their employees aware of ongoing CSR CQ_v53n3_72ppiRGB_150pixWinitiatives. However, this study suggests that it is the employees’ awareness of these initiatives that drives results. Observation of CSR practices in the organization under investigation in our study and discussion with managers revealed multiple starting points for thinking about how hospitality businesses can foster greater awareness of corporate CSR initiatives in their employees.

The paper, “The Power of Meaningful Work: How Awareness of CSR Initiatives Fosters Task Significance and Positive Work Outcomes in Service Employees” by Steffen Raub of Ecole hôtelière de Lausanne and Stephan Blunschi of MIGROS, Switzerland, is forthcoming in Cornell Hospitality Quarterly and now available in the journal’s OnlineFirst section.

This entry was posted in Corporate Social Responsibility, Hospitality Management and tagged , , , by Cynthia Nalevanko, Editor, Management INK. Bookmark the permalink.

About Cynthia Nalevanko, Editor, Management INK

Founded in 1965, SAGE is the world’s leading independent academic and professional publisher. Known for our commitment to quality and innovation, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students across a broad range of subject areas. With over 900 employees globally from principal offices in Los Angeles, London, New Delhi, Singapore, and Washington DC, our publishing programme includes more than 560 journals and over 800 books, reference works and databases a year in business, humanities, social sciences, science, technology and medicine. Believing passionately that engaged scholarship lies at the heart of any healthy society and that education is intrinsically valuable, SAGE aims to be the world’s leading independent academic and professional publisher. This means playing a creative role in society by disseminating teaching and research on a global scale, the cornerstones of which are good, long-term relationships, a focus on our markets, and an ability to combine quality and innovation. Leading authors, editors and societies should feel that SAGE is their natural home: we believe in meeting the range of their needs, and in publishing the best of their work. We are a growing company, and our financial success comes from thinking creatively about our markets and actively responding to the needs of our customers.

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