A nationally ranked scholar in advertising and marketing communications, Dr. LaTour is currently a visiting professor of services marketing at the SHA. He earned his PhD in 1986 (with honors) from the University of Mississippi. His research focuses on consumer memory, consumer experience, and psycho-physiological reactions to marketing communications. His published work has appeared in a variety of journals including Journal of Consumer Research, Journal of Marketing, Journal of Advertising, Journal of the Academy of Marketing Science, Journal of Advertising Research, and Psychology & Marketing. His previous faculty appointments have been at Auburn University; University of Nevada, Las Vegas; and Old Dominion University. He has been appointed to endowed professorships at Auburn University and the University of Nevada, Las Vegas.
Dr. LaTour’s three-year term as editor began July 1, 2013; he succeeds Dr. J. Bruce Tracey, professor of management at the SHA. Learn more about his research interests here, and catch up on some of his articles published in CQ:
The Effects of Perceptual and Conceptual Training on Novice Wine Drinkers’ Development
Kathryn A. LaTour, Michael S. LaTour, and Andrew H. Feinstein
Cornell Hospitality Quarterly, November 2011
Cracking the Cultural Code of Gambling
Kathryn A. Latour, Franck Sarrazit, Rom Hendler, and Michael S. Latour
Cornell Hospitality Quarterly, November 2009
Cuba at the Crossroads: The Role of the U.S. Hospitality Industry in Cuban Tourism Initiatives
Sergei Khrushchev, Tony L. Henthorne, and Michael S. Latour
Cornell Hotel and Restaurant Administration Quarterly, November 2007
Using Childhood Memory Elicitation to Gain Insights into a Brand at a Crossroads: The In-N-Out Burger Situation
Kathryn A. Braun-LaTour and Michael S. LaTour
Cornell Hotel and Restaurant Administration Quarterly, August 2007
Cornell Hospitality Quarterly (CQ), peer-reviewed and published quarterly, focuses on publishing scholarly research that provides timely and actionable prescription for hospitality management practice and research. Written by academics as well as industry leaders, the articles help readers keep up-to-date on the latest research findings and insights in order to improve business practices and to stay informed about successful business strategies.