CQ Welcomes New Editor Michael S. LaTour

latourCornell Hospitality Quarterly (CQ), published by SAGE in association with the Cornell University School of Hotel Administration (SHA), is proud to announce its new Editor, Dr. Michael S. LaTour.

A nationally ranked scholar in advertising and marketing communications, Dr. LaTour is currently a visiting professor of services marketing at the SHA. He earned his PhD in 1986 (with honors) from the University of Mississippi. His research focuses on consumer memory, consumer experience, and psycho-physiological reactions to marketing communications. His published work has appeared in a variety of journals including Journal of Consumer Research, Journal of Marketing, Journal of Advertising, Journal of the Academy of Marketing Science, Journal of Advertising Research, and Psychology & Marketing. His previous faculty appointments have been at Auburn University; University of Nevada, Las Vegas; and Old Dominion University. He has been appointed to endowed professorships at Auburn University and the University of Nevada, Las Vegas.

CQ_v53n3_72ppiRGB_powerpointDr. LaTour’s three-year term as editor began July 1, 2013; he succeeds Dr. J. Bruce Tracey, professor of management at the SHA. Learn more about his research interests here, and catch up on some of his articles published in CQ:

The Effects of Perceptual and Conceptual Training on Novice Wine Drinkers’ Development
Kathryn A. LaTour, Michael S. LaTour, and Andrew H. Feinstein
Cornell Hospitality Quarterly, November 2011

Cracking the Cultural Code of Gambling
Kathryn A. Latour, Franck Sarrazit, Rom Hendler, and Michael S. Latour
Cornell Hospitality Quarterly, November 2009

Cuba at the Crossroads: The Role of the U.S. Hospitality Industry in Cuban Tourism Initiatives
Sergei Khrushchev, Tony L. Henthorne, and Michael S. Latour
Cornell Hotel and Restaurant Administration Quarterly, November 2007

Using Childhood Memory Elicitation to Gain Insights into a Brand at a Crossroads: The In-N-Out Burger Situation
Kathryn A. Braun-LaTour and Michael S. LaTour
Cornell Hotel and Restaurant Administration Quarterly, August 2007

Cornell Hospitality Quarterly (CQ), peer-reviewed and published quarterly, focuses on publishing scholarly research that provides timely and actionable prescription for hospitality management practice and research. Written by academics as well as industry leaders, the articles help readers keep up-to-date on the latest research findings and insights in order to improve business practices and to stay informed about successful business strategies.

Submit a paper to the CQ here.

This entry was posted in Hospitality Management, Hospitality Marketing and tagged , , , by Cynthia Nalevanko, Senior Editor, SAGE Publishing. Bookmark the permalink.

About Cynthia Nalevanko, Senior Editor, SAGE Publishing

Founded in 1965, SAGE is the world’s leading independent academic and professional publisher. Known for our commitment to quality and innovation, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students across a broad range of subject areas. With over 1500 employees globally from principal offices in Los Angeles, London, New Delhi, Singapore, Washington DC, and Melburne, our publishing program includes more than 1000 journals and over 900 books, reference works and databases a year in business, humanities, social sciences, science, technology and medicine. Believing passionately that engaged scholarship lies at the heart of any healthy society and that education is intrinsically valuable, SAGE aims to be the world’s leading independent academic and professional publisher. This means playing a creative role in society by disseminating teaching and research on a global scale, the cornerstones of which are good, long-term relationships, a focus on our markets, and an ability to combine quality and innovation. Leading authors, editors and societies should feel that SAGE is their natural home: we believe in meeting the range of their needs, and in publishing the best of their work. We are a growing company, and our financial success comes from thinking creatively about our markets and actively responding to the needs of our customers.

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