Matthew J. Brannan, Elizabeth Parsons, and Vincenza Priola, eds.: Branded Lives: The Production and Consumption of Meaning at Work. Cheltenham, UK: Edward Elgar, 2011. 224 pp. $110.00 / £65.00, hardback.
This volume successfully demonstrates that there are many situations in which ‘‘the values, vision and culture of organizations become the core of their unique selling proposition,’’ and in such situations, ‘‘the role played by employees shifts dramatically from providers/sellers of labour to carriers or intermediaries of such corporate values and visions’’ (p. 193). More importantly, this volume richly develops the resulting implications for the lived experiences of workers and provides the foundation for future research on this phenomenon.