Book Review: Branded Lives

branded_livesMatthew J. Brannan, Elizabeth Parsons, and Vincenza Priola, eds.: Branded Lives: The Production and Consumption of Meaning at Work. Cheltenham, UK: Edward Elgar, 2011. 224 pp. $110.00 / £65.00, hardback.

Read the review by John W. Budd of the University of Minnesota, published in Administrative Science Quarterly:

This volume successfully demonstrates that there are many situations in which ‘‘the values, vision and culture of organizations become the core of their unique selling proposition,’’ and in such situations, ‘‘the role played by employees shifts dramatically from providers/sellers of labour to carriers or intermediaries of such corporate values and 55697_ASQ_v58n2_72ppiRGB_150pixWvisions’’ (p. 193). More importantly, this volume richly develops the resulting implications for the lived experiences of workers and provides the foundation for future research on this phenomenon.

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This entry was posted in Book Review and tagged , , by Cynthia Nalevanko, Senior Editor, SAGE Publishing. Bookmark the permalink.

About Cynthia Nalevanko, Senior Editor, SAGE Publishing

Founded in 1965, SAGE is the world’s leading independent academic and professional publisher. Known for our commitment to quality and innovation, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students across a broad range of subject areas. With over 1500 employees globally from principal offices in Los Angeles, London, New Delhi, Singapore, Washington DC, and Melburne, our publishing program includes more than 1000 journals and over 900 books, reference works and databases a year in business, humanities, social sciences, science, technology and medicine. Believing passionately that engaged scholarship lies at the heart of any healthy society and that education is intrinsically valuable, SAGE aims to be the world’s leading independent academic and professional publisher. This means playing a creative role in society by disseminating teaching and research on a global scale, the cornerstones of which are good, long-term relationships, a focus on our markets, and an ability to combine quality and innovation. Leading authors, editors and societies should feel that SAGE is their natural home: we believe in meeting the range of their needs, and in publishing the best of their work. We are a growing company, and our financial success comes from thinking creatively about our markets and actively responding to the needs of our customers.

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