Does compassion make dieters more likely to lose weight? What stops people from recycling? Could an anti-drinking Facebook campaign change a student’s life? Find out these answers and more by reading the current top five most-read articles from Social Marketing Quarterly. These papers are free to access through June 26 using the links below. Please share and enjoy!
Erika Beseler Thompson, Frank Heley, Laura Oster-Aaland, Sherri Nordstrom Stastny, and Elizabeth Crisp Crawford
The Impact of a Student-Driven Social Marketing Campaign on College Student Alcohol-Related Beliefs and Behaviors
Household Waste Recycling Behavior: A Market Segmentation Model
Martine Stead, Lisa Arnott, and Emma Dempsey
Healthy Heroes, Magic Meals, and a Visiting Alien: Community-Led Assets-Based Social Marketing
Robert Forbus and Jason L. Snyder
Use of Comforting to Enhance Social Marketing Success: A Case Study
Daniel Hayden and Fangzhou Deng
The Science of Goal Setting: A Practitioner’s Guide to Goal Setting in the Social Marketing of Conservation
Click here to see the current issue of SMQ, and stay abreast of the latest articles covering the efforts of social marketers to protect the environment and increase health, safety and financial well-being: subscribe to the SMQ RSS feed, and click here if you’d like to receive e-alerts about new articles and issues published online before they’re in print.
Tags: alcohol consumption, assets, audience, behavioral change, best practices, comforting, community development, community engagement, creativity, environment, health, innovations, low budget, monitoring and evaluation, recycling, research, social marketing, social marketing campaigns, social support, substance abuse, sustainability, weight loss, youth