Lessons for Entrepreneurs…From a Bottle of Coke

Sometimes the best business lessons are found in unexpected places. In a study they published in the Journal of Management Education, Blaine McCormick and Van Gray of Baylor University identified 12 key tips for entrepreneurs, covering topics from marketing to sustainability, inspired by a single bottle of Coke:

JME_72ppiRGB_150pixWCoca-Cola is available in more than 200 countries and territories. As such, it stands as a readily available resource for teaching business lessons in developing countries. This article presents the use of a bottle of Coke to teach 12 basic business lessons. Designed for minimally educated entrepreneurs starting or running microenterprises, each lesson contains a microlecture and several discussion activities to improve the interaction of the group and reinforce the microlectures. The article concludes with advice for users and planned future activities.

Read the article, “Message in a Bottle: Basic Business Lessons for Entrepreneurs Using Only a Soft Drink,” in the Journal of Management Education, and keep up with the latest management education research by signing up for e-alerts from the journal.

This entry was posted in Entrepreneurship and tagged , , by Cynthia Nalevanko, Editor, Management INK. Bookmark the permalink.

About Cynthia Nalevanko, Editor, Management INK

Founded in 1965, SAGE is the world’s leading independent academic and professional publisher. Known for our commitment to quality and innovation, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students across a broad range of subject areas. With over 900 employees globally from principal offices in Los Angeles, London, New Delhi, Singapore, and Washington DC, our publishing programme includes more than 560 journals and over 800 books, reference works and databases a year in business, humanities, social sciences, science, technology and medicine. Believing passionately that engaged scholarship lies at the heart of any healthy society and that education is intrinsically valuable, SAGE aims to be the world’s leading independent academic and professional publisher. This means playing a creative role in society by disseminating teaching and research on a global scale, the cornerstones of which are good, long-term relationships, a focus on our markets, and an ability to combine quality and innovation. Leading authors, editors and societies should feel that SAGE is their natural home: we believe in meeting the range of their needs, and in publishing the best of their work. We are a growing company, and our financial success comes from thinking creatively about our markets and actively responding to the needs of our customers.

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