Book Review: Advertising at War

advertising_at_war_book_reviewInger L. Stole, Advertising at War: Business, Consumers, and Government in the 1940s. Urbana: University of Illinois Press, 2012. 280 pp. $30.00 (paperback). ISBN 978-0-252-07865-1

Read the review by Journal of Macromarketing Editor Terrence H. Witkowski of California State University, published in the JMK June 2013 issue:

Since the end of World War II, the US government has banned some product advertising (e.g., cigarettes) and has regulated a number of dubious practices (e.g., false or deceptive claims, nondisclosure of information). Yet, advertising as an institution has largely been accepted as a necessary component of the free enterprise system. To be sure, critics ranging from JMMK_new C1 template.inddJohn Kenneth Galbraith to Vance Packard to Naomi Klein have lambasted advertising for its shortcomings, but their impact on policy has been minimal. During the late 1930s, in contrast, many journalists, economists, members of Congress, officials in the Roosevelt Administration, and much of the public at large seriously questioned the contribution of advertising to the economy. An mortal, political threat loomed over the industry. In her new book, Advertising at War: Business, Consumers, and Government in the 1940s, Inger L. Stole explains how this hostile environment was transformed into a far more receptive one in just a few short years.

Click here to continue reading; follow this link to see the new issue of Journal of Macromarketing and this one to see more new articles and book reviews in OnlineFirst.

This entry was posted in Book Review, Macromarketing, Marketing and tagged , , by Cynthia Nalevanko, Senior Editor, SAGE Publishing. Bookmark the permalink.

About Cynthia Nalevanko, Senior Editor, SAGE Publishing

Founded in 1965, SAGE is the world’s leading independent academic and professional publisher. Known for our commitment to quality and innovation, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students across a broad range of subject areas. With over 1500 employees globally from principal offices in Los Angeles, London, New Delhi, Singapore, Washington DC, and Melburne, our publishing program includes more than 1000 journals and over 900 books, reference works and databases a year in business, humanities, social sciences, science, technology and medicine. Believing passionately that engaged scholarship lies at the heart of any healthy society and that education is intrinsically valuable, SAGE aims to be the world’s leading independent academic and professional publisher. This means playing a creative role in society by disseminating teaching and research on a global scale, the cornerstones of which are good, long-term relationships, a focus on our markets, and an ability to combine quality and innovation. Leading authors, editors and societies should feel that SAGE is their natural home: we believe in meeting the range of their needs, and in publishing the best of their work. We are a growing company, and our financial success comes from thinking creatively about our markets and actively responding to the needs of our customers.

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