What Drives Entrepreneurial Commitment?

renewable_energy_entrepreneurship

“Not all the ventures that entrepreneurs
start culminate in success.”
photo credit: solardave.com (cc)

Socially responsible businesses in emerging fields such as energy efficiency and renewable energy have great potential, but can be fraught with uncertainty. New research by Alfred A. Marcus of the University of Minnesota and Marc H. Anderson of Iowa State University finds what drives entrepreneurs’ continuing commitment in such fields:

BAS_v50_72ppiRGB_150pixWThe authors propose that when such a field is constrained by such factors as low energy prices and a lack of government support, the actions that entrepreneurs take to educate stakeholders drives the entrepreneurs’ continuing commitment to the field. These actions are supported by the entrepreneurs’ perceptions of the field’s attractiveness, their beliefs that they produce superior products and services, and their beliefs regarding the likelihood of disruptive exogeneous change.

Click here to read the article, “Commitment to an Emerging Organizational Field: An Enactment Theory,” published in the latest issue of Business & Society

This entry was posted in Entrepreneurship and tagged , , , , , , by Cynthia Nalevanko, Editor, Management INK. Bookmark the permalink.

About Cynthia Nalevanko, Editor, Management INK

Founded in 1965, SAGE is the world’s leading independent academic and professional publisher. Known for our commitment to quality and innovation, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students across a broad range of subject areas. With over 900 employees globally from principal offices in Los Angeles, London, New Delhi, Singapore, and Washington DC, our publishing programme includes more than 560 journals and over 800 books, reference works and databases a year in business, humanities, social sciences, science, technology and medicine. Believing passionately that engaged scholarship lies at the heart of any healthy society and that education is intrinsically valuable, SAGE aims to be the world’s leading independent academic and professional publisher. This means playing a creative role in society by disseminating teaching and research on a global scale, the cornerstones of which are good, long-term relationships, a focus on our markets, and an ability to combine quality and innovation. Leading authors, editors and societies should feel that SAGE is their natural home: we believe in meeting the range of their needs, and in publishing the best of their work. We are a growing company, and our financial success comes from thinking creatively about our markets and actively responding to the needs of our customers.

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