Top Five: Journal of Macromarketing

What is a marketing ideology, and what is the marketer’s role in contemporary culture? These and more are among the questions explored in the current top-read articles from the Journal of Macromarketing, which examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. These articles are freely available to access using the links below through May 9:

JMMK_new C1 template.inddSidney J. Levy and Marius K. Luedicke
From Marketing Ideology to Branding Ideology
March 2013

A. Fuat Fırat
Marketing: Culture Institutionalized
March 2013

Robert V. Kozinets, Andrea Hemetsberger, and Hope Jensen Schau
The Wisdom of Consumer Crowds: Collective Innovation in the Age of Networked Marketing
December 2008

Erik Assadourian
Transforming Cultures: From Consumerism to Sustainability
June 2010

John Thøgersen
Country Differences in Sustainable Consumption: The Case of Organic Food
June 2010

Stay on top of the latest macromarketing research and trends: subscribe to JMK’s RSS feed, and click here to receive e-alerts about new articles and issues published online before they’re in print.

This entry was posted in Macromarketing, Marketing, Social Issues and tagged , , by Cynthia Nalevanko, Senior Editor, SAGE Publishing. Bookmark the permalink.

About Cynthia Nalevanko, Senior Editor, SAGE Publishing

Founded in 1965, SAGE is the world’s leading independent academic and professional publisher. Known for our commitment to quality and innovation, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students across a broad range of subject areas. With over 1500 employees globally from principal offices in Los Angeles, London, New Delhi, Singapore, Washington DC, and Melburne, our publishing program includes more than 1000 journals and over 900 books, reference works and databases a year in business, humanities, social sciences, science, technology and medicine. Believing passionately that engaged scholarship lies at the heart of any healthy society and that education is intrinsically valuable, SAGE aims to be the world’s leading independent academic and professional publisher. This means playing a creative role in society by disseminating teaching and research on a global scale, the cornerstones of which are good, long-term relationships, a focus on our markets, and an ability to combine quality and innovation. Leading authors, editors and societies should feel that SAGE is their natural home: we believe in meeting the range of their needs, and in publishing the best of their work. We are a growing company, and our financial success comes from thinking creatively about our markets and actively responding to the needs of our customers.

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