Top Five: Journal of Macromarketing


What is a marketing ideology, and what is the marketer’s role in contemporary culture? These and more are among the questions explored in the current top-read articles from the Journal of Macromarketing, which examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. These articles are freely available to access using the links below through May 9:

JMMK_new C1 template.inddSidney J. Levy and Marius K. Luedicke
From Marketing Ideology to Branding Ideology
March 2013

A. Fuat Fırat
Marketing: Culture Institutionalized
March 2013

Robert V. Kozinets, Andrea Hemetsberger, and Hope Jensen Schau
The Wisdom of Consumer Crowds: Collective Innovation in the Age of Networked Marketing
December 2008

Erik Assadourian
Transforming Cultures: From Consumerism to Sustainability
June 2010

John Thøgersen
Country Differences in Sustainable Consumption: The Case of Organic Food
June 2010

Stay on top of the latest macromarketing research and trends: subscribe to JMK’s RSS feed, and click here to receive e-alerts about new articles and issues published online before they’re in print.

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