Does Cramming For Finals Work?

Are you or your students cramming for finals this week? Find out how effective it is in the short run, in the long run, and in terms of overall GPA in this article from the Journal of Marketing Education:

Cramming for finals is common on college campuses, and many students seem to cram for their final in the Principles of Marketing course. This article addresses the question of defining and measuring a “cramming study strategy.” Scales are developed to assess (a) cramming for courses in general and (b) cramming JME(D)_72ppiRGB_150pixwspecifically in the Principles of Marketing course relative to two other study strategies. Several research questions about cramming are addressed, including (a) How widespread is the practice? (b) How effective do students perceive it to be? (c) How effective is it actually, both in the short and long term, for students’ GPA and grade in the Principles of Marketing course? and (d) Is there a deterioration in retention, as measured by a master test, of content learned in the Principles course from using more of a cramming study strategy? Implications are discussed, particularly in light of various pedagogical approaches to combating learning decay, and areas for future research are suggested.

Read the article, “Exploring Cramming: Student Behaviors, Beliefs, and Learning Retention in the Principles of Marketing Course,” published by Shelby H. McIntyre and J. Michael Munson, both of Santa Clara University, California, in the Journal of Marketing Education. If you’d like to be notified about new research on the latest techniques in marketing education, click here to sign up for e-alerts from the journal.

This entry was posted in Education and tagged , , , by Cynthia Nalevanko, Editor, Management INK. Bookmark the permalink.

About Cynthia Nalevanko, Editor, Management INK

Founded in 1965, SAGE is the world’s leading independent academic and professional publisher. Known for our commitment to quality and innovation, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students across a broad range of subject areas. With over 900 employees globally from principal offices in Los Angeles, London, New Delhi, Singapore, and Washington DC, our publishing programme includes more than 560 journals and over 800 books, reference works and databases a year in business, humanities, social sciences, science, technology and medicine. Believing passionately that engaged scholarship lies at the heart of any healthy society and that education is intrinsically valuable, SAGE aims to be the world’s leading independent academic and professional publisher. This means playing a creative role in society by disseminating teaching and research on a global scale, the cornerstones of which are good, long-term relationships, a focus on our markets, and an ability to combine quality and innovation. Leading authors, editors and societies should feel that SAGE is their natural home: we believe in meeting the range of their needs, and in publishing the best of their work. We are a growing company, and our financial success comes from thinking creatively about our markets and actively responding to the needs of our customers.

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