A New Tool for Evaluating Research Performance

Given the impact performance evaluations have on scholars’ careers, it is troubling to know that the judging process can lead to unreliable conclusions. To shed some light on the subject, Donald R. Bacon and Pallab Paul of the University of Denver, independent scholar Kim A. Stewart, and Kausiki Mukhopadhyay, also of the University of Denver, present a new evaluation model to clarify expectations and improve fairness in their article, “A New Tool for Identifying Research Standards and Evaluating Research Performance,” published in the newly released August 2012 issue of the Journal of Marketing Education. The authors explain:

Much has been written about the evaluation of faculty research productivity in promotion and tenure decisions, including many articles that seek to determine the rank of various marketing journals. Yet how faculty evaluators combine journal quality, quantity, and author contribution to form judgments of a scholar’s performance is unclear. A mathematical model of faculty judgment is presented that estimates a scholar’s research productivity that is surprisingly consistent with actual faculty evaluations. The model does not replace human judgment in evaluating a scholar’s research performance, but the model enhances clarity and objectivity in the evaluation process. The method is demonstrated with marketing faculty at one university.

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This entry was posted in Scholarship and tagged , , , by Cynthia Nalevanko, Senior Editor, SAGE Publishing. Bookmark the permalink.

About Cynthia Nalevanko, Senior Editor, SAGE Publishing

Founded in 1965, SAGE is the world’s leading independent academic and professional publisher. Known for our commitment to quality and innovation, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students across a broad range of subject areas. With over 1500 employees globally from principal offices in Los Angeles, London, New Delhi, Singapore, Washington DC, and Melburne, our publishing program includes more than 1000 journals and over 900 books, reference works and databases a year in business, humanities, social sciences, science, technology and medicine. Believing passionately that engaged scholarship lies at the heart of any healthy society and that education is intrinsically valuable, SAGE aims to be the world’s leading independent academic and professional publisher. This means playing a creative role in society by disseminating teaching and research on a global scale, the cornerstones of which are good, long-term relationships, a focus on our markets, and an ability to combine quality and innovation. Leading authors, editors and societies should feel that SAGE is their natural home: we believe in meeting the range of their needs, and in publishing the best of their work. We are a growing company, and our financial success comes from thinking creatively about our markets and actively responding to the needs of our customers.

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