Measuring Outcomes: A Strategic Choice Perspective

The assessment of organizational performance known as outcome measurement, or OM, is increasingly important to nonprofits as they are held to higher accountability standards. Heather MacIndoe of the University of Massachusetts, Boston, and Emily Barman of Boston University published “How Organizational Stakeholders Shape Performance Measurement in Nonprofits: Exploring a Multidimensional Measure” on May 16, 2012 in Nonprofit and Voluntary Sector Quarterly, examining the role that organizational stakeholders play in influencing managers’ decisions to use OM:

Making sense of how organizations come to adopt specific practices is of perennial concern to nonprofit scholars and practitioners. It is well established that nonprofits do not operate in a vacuum but are influenced by a range of external and internal influences. However, scholars disagree about how to measure those factors—whereas an environmental determinism perspective emphasizes the critical role of structural and environmental factors, the strategic choice approach suggests that those forces matter most when organizational members perceive them to have an important impact on organizational practices.

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This entry was posted in Performance, Strategy and tagged , , by Cynthia Nalevanko, Senior Editor, SAGE Publishing. Bookmark the permalink.

About Cynthia Nalevanko, Senior Editor, SAGE Publishing

Founded in 1965, SAGE is the world’s leading independent academic and professional publisher. Known for our commitment to quality and innovation, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students across a broad range of subject areas. With over 1500 employees globally from principal offices in Los Angeles, London, New Delhi, Singapore, Washington DC, and Melburne, our publishing program includes more than 1000 journals and over 900 books, reference works and databases a year in business, humanities, social sciences, science, technology and medicine. Believing passionately that engaged scholarship lies at the heart of any healthy society and that education is intrinsically valuable, SAGE aims to be the world’s leading independent academic and professional publisher. This means playing a creative role in society by disseminating teaching and research on a global scale, the cornerstones of which are good, long-term relationships, a focus on our markets, and an ability to combine quality and innovation. Leading authors, editors and societies should feel that SAGE is their natural home: we believe in meeting the range of their needs, and in publishing the best of their work. We are a growing company, and our financial success comes from thinking creatively about our markets and actively responding to the needs of our customers.

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