The Health Care Paradox

As the health care debate rages on, we bring you an article that provides a perspective on U.S. health care, consumer sovereignty and economic well-being. A. Coskun Samli of the University of North Florida published “The Medical Services Paradox in the U.S. Market System: The Desperate Need for Improvement” in the December 2010 issue of the Journal of Macromarketing. To see the contents of the current issue, please click here.

The abstract:

Macromarketers need to critically examine the provision of medical services in the United States. American health care is based on a competitive business model but in reality is an oligopoly defying consumer sovereignty. Medical expenditures are the highest of any major industrialized country, despite the fact that some 45 million Americans do not have health coverage. Insurance companies are very profitable and some physicians act like entrepreneurs more occupied with making money than in serving their patients. This system does not need to be improved a small piece at a time but should be totally revamped. Otherwise, the outlook for the future of the American health care is very bleak.

To learn more about the Journal of Macromarketing, please follow this link.

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This entry was posted in Health Care and tagged , , , , by Cynthia Nalevanko, Senior Editor, SAGE Publishing. Bookmark the permalink.

About Cynthia Nalevanko, Senior Editor, SAGE Publishing

Founded in 1965, SAGE is the world’s leading independent academic and professional publisher. Known for our commitment to quality and innovation, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students across a broad range of subject areas. With over 1500 employees globally from principal offices in Los Angeles, London, New Delhi, Singapore, Washington DC, and Melburne, our publishing program includes more than 1000 journals and over 900 books, reference works and databases a year in business, humanities, social sciences, science, technology and medicine. Believing passionately that engaged scholarship lies at the heart of any healthy society and that education is intrinsically valuable, SAGE aims to be the world’s leading independent academic and professional publisher. This means playing a creative role in society by disseminating teaching and research on a global scale, the cornerstones of which are good, long-term relationships, a focus on our markets, and an ability to combine quality and innovation. Leading authors, editors and societies should feel that SAGE is their natural home: we believe in meeting the range of their needs, and in publishing the best of their work. We are a growing company, and our financial success comes from thinking creatively about our markets and actively responding to the needs of our customers.

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