Today the Academy Awards will be telecast worldwide.
In the academic research, films and the industry surrounding them have played a role and have offered interesting insights into the business world. For today’s post, we’ve pulled together an interesting assortment of articles on movie awards; movies and marketing; power and masculinities in popular films and the use of film in re-imaging a tourism destination.
We hope you enjoy this selection.
Gerda Gemser, Mark A. A. M. Leenders and Nachoem M. Wijnberg
Journal of Management (February 2008)
Journal of Macromarketing (December 2011)
Pierre McDonagh and Pat Brereton
Journal of Macromarketing (June 2010)
Journal of Management Inquiry (September 2011)
Organization (November 2010)
Noëlle O’Connor, Sheila Flanagan and David Gilbert
Journal of Vacation Marketing (January 2010)