Journal of Macromarketing Call for Papers

The Journal of Macromarketing has announced two new Calls for Papers.

The first Call for Papers is for the 37th Annual Macromarketing Conference, which takes place in Germany between June 13 and June 16, 2012. The conference theme is “Sustainable Development of Markets and Marketing Systems in a Globalized World.”

The conference will focus on the following fields:

• Marketing systems in service economies
• Marketing systems in business-to-business markets
• Transactions and relationships as buildings blocks of market processes
• Theories and meta-theories of markets and marketing
• Market making and marketing in emergent economies / developing countries
• Marketing ethics
• Practices in markets and marketing systems
• Service-dominant logic of marketing
• Cultural influences on marketing systems and market making
• Sustainable business models
• Global innovation
• Beyond that papers in all established macromarketing fields of study are invited

Submissions of papers should be sent no later than Monday, January 9, 2012.

Proposals for special sessions should be sent no later than Monday, January 9, 2012 and must include a rationale, an outline of the issues to be discussed, as well as names and relevant qualifications of the proposed panel, workshop and session participants.

For more information about the Call for Papers, the Proposals for Special Sessions, or the conference, please click here.

The second Call for Papers is for the Fourth Subsistence Marketplaces Conference, which will focus on the theme of “Subsistence Marketplaces to Sustainable Marketplaces: From Micro-level Insights to Macro-Level Impact.” It will take place in Chicago, Illinois between July 27 and 29, 2012.

A few suggested topics include, but are not limited to:

  • Consumers and Sellers in Subsistence Marketplaces
  • Environmental Sustainability and Subsistence
  • Business Practices in Subsistence Marketplaces
  • Economic and Financial Perspectives on Subsistence Marketplaces
  • Health, Well-being and Justice in Subsistence Marketplaces
  • Social Innovations for Subsistence Marketplaces
  • Management Education on Subsistence Marketplaces

Submission Deadline for Three-Page Abstract: January 31, 2012

E-mail as a Word document to Madhu Viswanathan, University of Illinois at Urbana-Champaign at, Cliff Shultz at, and Srinivas Sridharan at

They are currently exploring the possibility of a publication that is partially or fully based on articles stemming from presentations at the conference.

August 31, 2012 – Deadline for paper submission after incorporation of comments from conference participants and conference chairs

For more information about the Call for Papers, Submission for Publication, or the Conference, please click here.

If you would like to learn more about the Journal of Macromarketing, please follow this link.

Are you interested in receiving email alerts whenever a new article or issue becomes available? Then click here.

Bookmark and Share

This entry was posted in Annual Meetings, Call for Papers, Macromarketing, Marketing and tagged , , , by Cynthia Nalevanko, Senior Editor, SAGE Publishing. Bookmark the permalink.

About Cynthia Nalevanko, Senior Editor, SAGE Publishing

Founded in 1965, SAGE is the world’s leading independent academic and professional publisher. Known for our commitment to quality and innovation, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students across a broad range of subject areas. With over 1500 employees globally from principal offices in Los Angeles, London, New Delhi, Singapore, Washington DC, and Melburne, our publishing program includes more than 1000 journals and over 900 books, reference works and databases a year in business, humanities, social sciences, science, technology and medicine. Believing passionately that engaged scholarship lies at the heart of any healthy society and that education is intrinsically valuable, SAGE aims to be the world’s leading independent academic and professional publisher. This means playing a creative role in society by disseminating teaching and research on a global scale, the cornerstones of which are good, long-term relationships, a focus on our markets, and an ability to combine quality and innovation. Leading authors, editors and societies should feel that SAGE is their natural home: we believe in meeting the range of their needs, and in publishing the best of their work. We are a growing company, and our financial success comes from thinking creatively about our markets and actively responding to the needs of our customers.

1 thought on “Journal of Macromarketing Call for Papers

  1. Pingback: Journal of Macromarketing Call for Papers « Management INK | Serve4Impact

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s