Sharing Travel Experiences

Crystal Ip, Hee “Andy” Lee and Rob Law of The Hong Kong Polytechnic University talk about their article, “Profiling The Users Of Travel Websites For Planning And Online Experience Sharing”, just published in the Journal of Hospitality & Tourism Research OnlineFirst.

Who is the target audience for this article?

Researchers, online travel community operators, hospitality operators

What Inspired You To Be Interested In This Topic?

While eWOM plays a significant role in travel product decision, scant research has examined the profile of online users who share travel experiences.

Were There Findings That Were Surprising To You?

The propensity to share travel experiences decreased with age whereas education level up to college/university level positively influenced the willingness to share.

How Do You See This Study Influencing Future Research And/Or Practice?

Researchers could investigate the reasons for, and the processes by which, travelers share their travel experience online along with the medium (e.g., types of communication channels) they use.

How Does This Study Fit Into Your Body Of Work/Line Of Research?

This study incorporates User Generated Content (UGC) research, which I/ we have been working on.

How Did Your Paper Change During The Review Process?

The paper has been developed in a constructive and parsimonious way

What, If Anything, Would You Do Differently If You Could Go Back And Do This Study Again?

A survey could be developed to capture the reasons why travelers share their travel experiences online.

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This entry was posted in Hospitality Marketing, Tourism and tagged by Cynthia Nalevanko, Senior Editor, SAGE Publishing. Bookmark the permalink.

About Cynthia Nalevanko, Senior Editor, SAGE Publishing

Founded in 1965, SAGE is the world’s leading independent academic and professional publisher. Known for our commitment to quality and innovation, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students across a broad range of subject areas. With over 1500 employees globally from principal offices in Los Angeles, London, New Delhi, Singapore, Washington DC, and Melburne, our publishing program includes more than 1000 journals and over 900 books, reference works and databases a year in business, humanities, social sciences, science, technology and medicine. Believing passionately that engaged scholarship lies at the heart of any healthy society and that education is intrinsically valuable, SAGE aims to be the world’s leading independent academic and professional publisher. This means playing a creative role in society by disseminating teaching and research on a global scale, the cornerstones of which are good, long-term relationships, a focus on our markets, and an ability to combine quality and innovation. Leading authors, editors and societies should feel that SAGE is their natural home: we believe in meeting the range of their needs, and in publishing the best of their work. We are a growing company, and our financial success comes from thinking creatively about our markets and actively responding to the needs of our customers.

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