Top Five: Journal of Macromarketing

Macromarketing Society

What is a marketing ideology, and what is the marketer’s role in contemporary culture? These and more are among the questions explored in the current top-read articles from the Journal of Macromarketing, which examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. These articles are freely available to access using the links below through May 9:

Sidney J. Levy and Marius K. Luedicke
From Marketing Ideology to Branding Ideology
March 2013

A. Fuat Fırat
Marketing: Culture Institutionalized
March 2013

Robert V. Kozinets, Andrea Hemetsberger, and Hope Jensen Schau
The Wisdom of Consumer Crowds: Collective Innovation in the Age of Networked Marketing
December 2008

Erik Assadourian
Transforming Cultures: From Consumerism to Sustainability
June 2010

John Thøgersen
Country Differences in Sustainable Consumption: The Case of Organic Food
June 2010

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A Just Cup of Coffee: From Fair Trade to Human Happiness

Photo used in the Journal of Macromarketing with permission of TransFair USA.

As public awareness and advertising have increased, fair trade coffee has gathered mainstream appeal, but what are its real-life impacts on the economy, sustainability, and human well-being?

For today’s post, we’ve compiled an assortment of articles that study coffee and community from a marketing and political economy perspective. The Review of Radical Political Economics takes us to Uganda’s Mirembe Kawomera (“Delicious Peace”) cooperative, arguing for the economic rationality of promoting community rather than consumerism; the Journal of Macromarketing looks at the fair trade coffee movement’s effects on quality of life for participants in Nicaragua, Peru, and Guatemala; and The Journal of Environment & Development examines the global coffee sector as a venue for social and environmental certification initiatives.

We hope you find this selection insightful and thought-provoking.

Nancy Neiman Auerbach of Scripps College

“Delicious Peace Coffee: Marketing Community in Uganda”

Review of Radical Political Economics (April 4, 2012)

 
 

Stephanie Geiger-Oneto and Eric J. Arnould, both of the University of Wyoming

“Alternative Trade Organization and Subjective Quality of Life : The Case of Latin American Coffee Producers”

Journal of Macromarketing (April 19, 2011)

 
 

Graeme Auld of Carleton University

“Assessing Certification as Governance: Effects and Broader Consequences for Coffee”

The Journal of Environment & Development (June 2010)

 
 

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Sustainable Market Orientation

“Sustainable Market Orientation: A New Approach to Managing Marketing Strategy”, by Robert W. Mitchell, Ben Wooliscroft, and James Higham, all of the University of Otago, Dunedin, New Zealand, was the most frequently read article in the Journal of Macromarketing in 2010. Ben Wooliscroft has provided a brief reflection on the article:

This paper and Rob Mitchell’s doctoral research arose from a growing frustration with conceptual models of business orientation and business success being, almost, entirely economically focussed. There is evidence of those conceptual models leading to business decisions with little regard for societal and ecological imperatives.

The conceptualisation of SMO is designed to provide a corporate strategic management framework for considering firms asfull citizens, rather than solely economic citizens.

Call for Papers

Call for Papers 

36th Annual Macromarketing Conference

The New World: Macromarketing Yesterday, Today and Tomorrow

College of William and Mary

Mason School of Business

Williamsburg, Virginia, USA

June 5-8, 2011

Submission Deadline: January 17, 2011

Call for Papers

Submissions may take the form of complete papers, extended abstracts, and proposals for panels or special sessions.

Papers and extended abstracts should be submitted directly to one of the track chairs identified below.

You should receive an acknowledgement within 10 days; if not, please re-contact the chair/co-chair.

Not sure about the right track? Send to program chair, Bill Redmond : bill.redmond@indstate.edu .

Proposals for panels or special sessions should be similarly directed.

Please use Journal of Macromarketing citation style and reference format.

For more details, visit the publisher’s site: http://jmk.sagepub.com/, or the editor’s site: http://www.csulb.edu/journals/jmm.

Not sure what constitutes macromarketing research?

See the What Is Macromarketing? link at: http://macromarketing.org/.

Track Chairs:

Art, Culture, and Markets

Alan Bradshaw, Royal Holloway, University of London, UK

Alan.bradshaw@rhul.ac.uk

Competition and Markets

Alexander Reppel, Royal Holloway, University of London, UK

Alexander.reppel@rhul.ac.uk

Environment, Nature, and Sustainability

Pierre McDonagh, Dublin City University, Ireland Andrea Prothero, University College Dublin

pierre.mcdonagh@dcu.ie andrea.prothero@ucd.ie

Ethics, Equity, and Justice

Eugene Laczniak, Marquette University, USA

eugene.laczniak@marquette.edu

Food Marketing Systems

Julie Stanton, Pennsylvania State University

julie.stanton@psu.edu

Globalization

Ahmet Ekici, Bilkent University, Turkey

ekici@bilkent.edu.tr

Macromarketing Education

David Hunt, University of Wyoming, USA Scott Radford, University of Calgary, Canada

dhunt@uwyo.edu scott.radford@haskayne.ucalgary.ca

Marketing and Development

Michaela Haase, Freie Universität Berlin, Germany Clifford Shultz II, Loyola University Chicago, USA

michaela.haase@fu-berlin.de cjs2@luc.edu

Marketing and Public Policy

William Wilkie, University of Notre Dame, USA Elizabeth Moore, University of Notre Dame

william.l.wilkie.1@nd.edu elizabeth.moore.96@nd.edu

Marketing History

Terry Witkowski, California State University– Ann-Marie Kennedy, Aukland University of Tech

witko@csulb.edu Long Beach, USA ann-marie.kennedy@aut.ac.nz

Materialism and Consumption

William Kilbourne, Clemson University, USA Kristin Scott, Minnesota State University, USA

kilbour@clemson.edu Kristin.scott@mnsu.edu

Consumer Vulnerability and Resilience

Stacey Baker, University of Wyoming, USA

smbaker@uwyo.edu

Quality of Life

Joseph Sirgy, Virginia Tech, USA Alexandra Ganglmair-Wooliscroft, Univ. of Otago, NZ

sirgy@vt.edu Alexandra.Ganglmair@otago.ac.nz

Religion and Markets

Delia Perez Lozano, Tecnologico de Monterrey, Mexico

delia.perez@itesm.mx

Sports/Events and Society

Bettina Cornwell, University of Michigan, USA

tbettina@umich.edu

Systems and Networks

Ben Wooliscroft, University of Otago, New Zealand

bwooliscroft@business.otago.ac.nz

Under-researched Stakeholders

(Families, Citizen Groups, Neighborhoods, etc.)

Jim Gentry, University of Nebraska-Lincoln, USA Aubrey R. Fowler III, Valdosta State Univ., USA

jwgentry@unlnotes.unl.edu arfowler@valdosta.edu

Papers presented at the Conference are often a first step toward publication in the Journal of Macromarketing.

The conference hotel is the Hospitality House, which is the same as our previous visit to Williamsburg.

Please address questions concerning conference arrangements to co-chairs:

Don Rahtz Anusorn Singhapakdi

College of William and Mary Old Dominion University

don.rahtz@mason.wm.edu asinghap@odu.edu

36th Annual Macromarketing Conference

The New World:

Macromarketing Yesterday, Today and Tomorrow

College of William and Mary

Mason School of Business

Williamsburg, Virginia, USA

June 5-8, 2011

Submission Deadline: January 17, 2011